We are a spin-off from Aalto University developing neural networks which reads the news as humans and collects economic data and events. We want to give all investors the same advanced quant tools that are currently used only by the large institutions. Why not, since technology is very scalable.
Kontoor is reading the business news in real time and collects all economic information, locations, people, products and so forth. There are million of business news each year about tens of thousands of companies, but people hear only about the several few flagship companies. This is not enough for being truly informed decisions. Once we can see what all these thousands of companies are doing or expect of their sales, orders, production etc we are able to understand economy and make better decisions faster.
Our target user is a semi-pro investor whom we we want to reach through brokers. The user is a busy professional or entrepreneur with a busy life style. He’s between 20 and 50 years of age, and he thinks that asset managers are too expensive. Besides he likes stock picking as an intellectual challenge. He usually holds 20-30 stocks in an internationally diversified portfolio and makes hundreds of trades per year. Currently he uses mostly Yahoo Finance, but it does not solve his problem. His biggest problem is lack of time and no tools. Moreover, professional terminal with business news is much too expensive.
Kontoor will provide him news analytics and explain what has impacted the prices making analysis much easier at very low cost. We are able to breakeven with 1900 users at 10€ per month (a subscription) of which 50% goes to a broker.