At Friday Home we develop and globally markets iconic smart home devices all wrapped up in an attractive design by the Danish Bjarke Ingels Group, BIG. At Friday we are putting an effort in developing inhouse – we own the full stack from firmware to apps and servers.

Culture Works is an award-winning cultural agency that develops, designs and creates brand activations, campaigns and events where brands and target groups meet each other. We have offices in Aarhus and Copenhagen, while our projects have long since moved beyond the Danish borders. Before COVID-19 hit the world, we lived primarily by creating physical events, but in record time we have transformed our business to also develop and design digital experiences and campaigns that include movies, web platforms, graphic design, live-streaming and large-scale landscaping SoMe campaigns. The future for us consists of both types of projects - also when the vaccine arrives. It started as a music association in 2010. Hard work, huge love of culture and the desire to create our own time has driven us to the agency and the people we are today

Procy.io is developing a centralized procurement and logistics system, specifically targeting national and international not for profits. The founder is currently working on creating a MVP for organisations to participate in the further development of the system. Target organisations are small to medium sized.

At Coastgrass we have developed a sustainable replacement to crude oil-based packaging products. Our target market is cosmetic products where almost all of the packaging is based on traditional plastic and cannot be recycled. Our material consists only of bio-based and biodegradable materials which ensures sustainable yet beautiful packaging products. We help cosmetic brands meet their goals for sustainable products and ensure transparent and traceable packaging products. We believe in using renewable natural resources to create climate-friendly solutions, so that we ensure a sustainable future.

In BRØG we are developing a beautiful pour over coffee machine, where the user can control several variables in order to make their preferred cup of coffee. Our vision is to give the user the opportunity to brew the perfect cup of coffee while keeping the machine aesthetically beautiful. Besides that, we want to create an app where our customers can share, download and rate brews and thereby create a community similar to Vivino but for coffee lovers. Our customer segments consist primarily of coffee and design enthusiasts. The Scandinavian countries are the most coffee drinking nations worldwide, with a market potential of 800.000 sales - especially because black pour over coffee is the preferred brewing method. Furthermore, the design often matters a lot when Scandinavians buy new interior equipment and we plan on branding BRØG with that in focus. In order to brew a great cup of pour over coffee with the pour over method, you need to practice a lot to do it perfectly. This is where our machine comes into the picture. When using our machine, the user will be able to adjust all the crucial variables and thereby recreate their favorite cup of coffee every time. Besides that, our machine distributes the water correctly over the beans using our newly patented-pending water distributor. This will together with the right temperature, waterflow, bloom time and bloom water ensure a great cup of coffee. If the user is not an experienced barista or coffee connoisseur, they can use our app and in that find the coffee bean they are using (or a similar one) and see what settings other users have used and what the result was like. Anyone can therefore create a great cup of coffee with minimum effort or knowledge. All the components necessary to control these parameters require very little battery which, together with our battery pack, allows the user to brew a minimum of 100 cups of coffee before having to about recharging the machine. BRØG is portable and gives the user a lot of freedom which together with our design-protected design differentiates us from our competitors. The team consists of three Process and Innovation students from DTU. Our skills as a team cover the fundamental knowledge necessary to run a startup due to us having different qualities and interests. We have a great team spirit and know each other's strengths and weaknesses and help each other whenever the need arises. Two of us have been working on BRØG for the past one and a half years and are now going full time in our company, and the third partner just joined. Besides us, we have a strong team of advisors and mentors. Our advisory board consists of a business lawyer working with startups, a product developer, a business and market expert from CBS and an entrepreneur that we try to meet up with 6 times a year. Besides that, we have a mentor from a previous mentor program with years of experience as a designer within the same luxurious customer segment, who helps us create a beautiful and user-friendly product. This group of people have also helped us create a large network with contacts in all areas of expertise that we need to succeed.

Brain uses software and data to help publishers and consumer businesses enrich their customers and visitors with more data, so that their marketing becomes more relevant. Data also helps our customers understand the consumers and their business better. We assist publishers with data enrichment and targeting, we help B2C-companies with analytics, insights and marketing services. Data has become the great divider for successful companies, this is what we provide to our customers.

ORIGINS The story begins with two Portuguese siblings from Porto separated by different life paths. One, fully established in Copenhagen, Denmark and working as an Architect with a strong creativity mindset, focused in family, devoted mom of two lovely ones and an healthy lifestyle supporter. The other one, currently in Lisbon, Portugal working as an Executive Director and Brand Management Consultant for several design and furniture firms. Both with very different but complementary skills, a strong link between two highly contrasting cultures, a great desire of working together and something that glues everything together, Længsel. This special feeling led these two young siblings to create something unique in which they could spend some time together, exploring their particular skills, infusing a truly Danish experience and Scandinavian design influence with a very strong Portuguese background and heritage. And so, Længsel Design is born. The architectural lines, the contemporary elegance and the Scandinavian style are very present in pieces that were inspired by Portuguese historical marks, landscapes and cultural aspects. The nature of the brand privileges the local handmade and craftworks, natural materials and a sustainable relationship across the whole value chain. NEW NORDIC DESIGN In the Nordic product design, there is a necessity of practicality, with a focus on usefulness and durability, taking into account the surrounding natural world and its resources. Our point on new Nordic design is to incorporate the functionality, craftsmanship, minimalism and creative courage in every one of our creations. SUSTAINABLE CRAFTSMANSHIP At Længsel we are dedicated to reduce our environmental impact. We have a continuous research about the best sustainable options for our products. We choose woods that can be recycled or replaceable in a fast-growing rate. We look for fabrics that are rapidly renewable, biodegradable, recyclable or can be produced organically. PRODUCTION The production is all done in Portugal reinforcing a unique perspective on Laengsel´s creations. We want to innovate and defy crystalized ideas by having a close relationship with our local portuguese craftsman. We are proud to experience by first hand that they give all their love and knowledge to our minimalist and long lasting designs.

At some companies you can feel the momentum building. People are executing fast, enabled by modern software tools seamlessly integrated into a fully automated tech foundation surrounded by streamlined processes that scale. Innovation thrives at companies like that and work quickly becomes addictive. At others, it feels impossible to get things done. No one has an overview of all the software tools being used, who has data access and how does the tools work together. People lose sight of the operational process and everyone starts pulling in different directions – or stop pulling at all. We started Oveo to help companies around the world streamline their operational tech foundation and in turn boost employee innovation, productivity and engagement. We enable employees to engage with the tools they need, when they need them and help management gain full visibility into tech spend, utilisation and compliance for continued optimisation of the operational foundation.

VoiceHer is a the world's first voice-based community for women, with a mission to empower women worldwide by creating virtual social rooms. We remove distance, age and appearance out of the equation, focusing on what matters the most, authentic conversations using your voice. VoiceHer app is currently in beta.

Octavic's mission is to deliver the best decision-making framework in the industry by offering real-time insights from manufacturing processes. As a young and dynamic startup, our solution is quickly being adopted by the pharmaceutical, automotive, and other manufacturing industries all around the world. To find out more about us, see https://octavic.dk

Andgo 's mission is to fill every shift. We automate absence management for large organizations facing complex scheduling challenges. Andgo has over 150,000 active users in North America and is now entering the EU market. We work with sectors such as healthcare, manufacturing, logistics, retail, and others. We are a team of 25 engaged, collaborative and fun people. Our HQ is in Saskatoon, Saskatchewan while our EU HQ is in Copenhagen, Denmark.

UMAI is a software provider that helps restaurants to save time and increase revenues by automating manual tasks, minimize last-minute cancellations, upsell customers more effectively and provide more personalized service. UMAI provides solutions which helps restaurants: 1) Increase monthly sales via our automated marketing solutions, our reservation management tool, our guest database functionality and our online marketing features. Our solutions always pay for themselves. 2) Bring customers back twice as often-Our smart marketing solutions identify who likes your place and brings them back twice as often, driving up your customer retention. 3) Increase Customer Spend - Via upselling tools, ticket sales, payment features, and CRM capabilities, you will know more about your guests and be able to automatically increase the value you receive from each paying customer.

Lifecaddy Health - a health data platform for the 2020 century that is private, independent and useful. Lifecaddy Health is developing a new digital ecosystem enabling users to manage their own health information in an easy way, independent of their location or activity. Personal health data is the most important currency we have. Today health information is scattered, static, incomplete and hard to understand. Some information is managed by different health care providers with limited accessibility for the patient while other information and health data is collected by patients themselves but cannot be shared with their health care provider. Lifecaddy enables the user to be the owner of their health information by collecting it on one platform. It allows them to share their information with whom they choose and bring it with them wherever they go. In addition, Lifecaddy not only allows the user to manage their own health information, but also keeping track of their family members’ vaccines and children’s development. Working in health care as well as being patients ourselves, we recognize the frustration and insecurities caused when one is not able to know, understand and provide health information. We are convinced that a simple, digital tool to collect and control one’s own health information is the way to tackle this issue.

We are changing the future of accounting – now. kaunt™ facilitates the automation of invoice handling through advanced use of AI to handle significant amounts of invoices, faster and smarter than humanly possible. We ensure released time and resources from the very beginning. We help medium and large companies with the time-consuming manual handling of invoices, so they can concentrate on running and developing their business. Today kaunt™ - handles invoices for 25 clients - has analyzed more than 16 million invoices - routes 20% of all invoices in the public sector Our mission is to fundamentally change the way organizations handle invoices. The world is moving. So should accounting.

Innovative event solutions. Silent Events are using wireless headphones to solve challenges like: Surrounding noise: Isolate your experience so you wont bother your neighbors or other people in same area. Multiple stage setups in same area: Up to 30 stages, breakout rooms or sound feeds, at the same time. Keeping focus on presentations: No matter if you have a fitness instructor, teacher, speaker or DJ you will have full focus from the participant. Not limited by venue: The wireless system is 100% portable and can be used anywhere. If you feel that the forest will be the best place for you conference, make it so. Different genres of music in the same room at the same time: Dance together, but listen to different live DJs or bands at the same time. Participant distancing: Sometimes it is necessary to keep distance from other participants. The system makes it possible to stand with 200mtr between each participant if you want. Conference Solutions in Denmark, Norway, Sweden and Finland with up to 50.000 headphones in stock.