PIF® brings moments of happiness to people as well as helping our partners’ business thrive. At PIF® we want to increase social gifting between people, thereby contributing to the stimulation of healthy businesses and healthy lives. By excelling in digital development, social gifting and partner ecosystems, our aim is to create happier & healthier moments for our employees, customers and partners every day of the week. PIF® is a unique digital social gifting platform that enables people to give gifts to each other while supporting growth in local businesses. We’ve started our journey in Denmark, but we aim to be in several international markets in 2021. WHO IS PIF® At PIF® we are every day happiness rebels. By excelling in digital development, social gifting and partner ecosystem, we insist on enabling happier & healthier days for our employees, users and business partners every day of the week. Our goal is to increase happiness through gifting amongst people and thereby actively contribute to the perseverance of healthy, long term business value WHAT WE STAND FOR: - Transparency: What you see, is what you get. We have nothing to hide - Integrity: What we say, is true and for the best for our customers, employees and society - Agility: we believe in adapting to what creates most value today - Emphathy: We genuinely, truthfully care about each other and the ones we work with - Accountability: We give and take responsibility with trust in each other OUR PIF® DREAM - IN A TIME NOT FAR AWAY PIF´ing someone” is a part of peoples daily language. A social currency for gifting, with the feeling of happiness whilst using it. We PIF® our friends, our family or a future boyfriend or just someone who needs it a gift and the app is part of the few we actually use more than once a month. And businesses fight to promote it, as they know it will benefit their own business. We want PIF to be part of culture.