Ambitious and data-driven VP of Marketing that wants to join a rapidly scaling and well funded FinTech startup on a mission to revolutionise the pension fund industry internationally. Working at Grandhood means you're working on something very exciting: the future of pensions! Through fintech we've seen a way to impact how people save for their third age; we think workplace pension solutions should be seamless and fairly priced for small and medium sized companies and their employees.

VP of Marketing

We are looking for a highly esteemed Marketing professional that wants to join a rapidly scaling and well funded FinTech startup on a mission to revolutionise the pension fund industry internationally. You will be responsible for building and implementing our omni-channel go-to-market strategy. Furthermore, we expect you to have a growth hacking mindset, where your playbook includes strategic partnerships, referral programs etc. and not only increasing your digital marketing spend.

The Desired Candidate for the Job

You are experienced in running an omni-channel distribution strategy, where growth hacking and digital acquisition are equally important. Grandhood is delivering a workplace pension solution for SMEs and their employees. Thus, we are truly B2B-2C and therefore we also have two important conversions to maximize, i.e. the businesses and their employees. Moreover, increasing savings rates is an important KPI. It is beneficial if you have B2B-2C marketing experience with an extraordinary track record of maximizing conversion rates both on businesses and end-users.

You understand the chaos and lack of structure that sometimes describes a start-up and enjoys seeking the opportunities that it provides. You are turned on by the high ambitions and growth expectations and sees it as an attractive challenge to build up an international company from “nothing”. As important as your background, we focus on your leadership approach and competencies in order to take on this role.  

You might have a Product Marketing background with a solid understanding of data analysis, commercialisation of digital products within financial services and proven business acumen. You are obsessed with the customer journey, optimizing funnels and everything you do is centered around building a communication universe that is second to none. You always have the bigger picture for the execution and evolution of the brand narrative in mind. Finally, you need to have experience in building and implementing go-to-market strategies.

The Grandhood vision  

You have your Childhood, Adulthood and finally your Grandhood. Grandhood is on a mission to make your grandhood as cool and financially secure as possible with the freedom to do what you love. Grandhood is the world’s first 100% digital, flexible and simple pension solution designed for small companies and their employees.

Being a start-up, Grandhood has been very fortunate to have solid investors like Velliv, one of Europe's largest pension funds, Heartcore Capital, Speedinvest, SEED Capital and Pre-Seed Ventures investing in our company and thus you will join a startup with a solid long term business plan.

As VP of Marketing you will play a key role in the expansion of Grandhood, where you will drive the overall marketing strategy of the company, but also thrive on more operational tasks. You will run our Marketing team, be part of management and report to the co-CEOs. Furthermore, you will have cross-organisational touch points, e.g. with Product and Tech.

You will be responsible for building a data-driven Marketing setup and the following must be known territory for the right candidate:

Hard skills needed:

• Lead, build and implement go-to-market strategies

• Experienced in developing marketing road maps

• Strong background in Project Management work

• Understands how to tie Product and Marketing together

• Develop a digital Marketing strategy

• Strategic partnerships

• Growth mindset

• Collect and analyse data – including Cohort Analysis

• Experienced in interpreting data and turning insights into action

• Mixpanel, HubSpot, Jira, Asana etc.

• Develop dashboards with relevant key metrics and focus with KPI’s

• Support decisions with data and facts

Your colleagues say that you:

• Are a person they would also enjoy having a coffee with

• Are a team player and easy to work with

• Are obsessed with customers

• Always get things done

• Can't stop talking about product marketing trends

• Listen to feedback but is strong enough to drive your own vision

Your friends say that you:

• Have an Excel sheet for everything

• Always ask why

• Take on challenges happily

• Obsessed with the latest software and tech developments

You probably work at companies like

• Revolut

• N26

• TransferWise

• PensionBee

• Nutmeg

• TINK

• iZettle

• Klarna

• Pleo

• Lunar

You work in a similar role in companies like these, but your career ladder has kind of plateaued and now you are just one out of many marketing employees. You want more responsibility and greater influence, and the chance to partake in rapid scaling and internationalisation. Sounds good? Then this opportunity is just right for you!

WHY you should join Grandhood

• Flexible work: working from home when you want, where you want (we trust you)

• Build the future of pensions and redefine an old and dusty industry

• Work in a multicultural office space in the heart of Copenhagen

• Lunch, beverages and snacks are provided every day

• Participate in our very own modern and digital pension solution

Working at Grandhood means you're working on something very exciting: the future of pensions! Through fintech we've seen a way to impact how people save for their third age; we think occupational pension plans should be seamless and fairly priced for small and medium sized companies and their employees. That also means that is should be as automated and time saving as possible, while encouraging employers and employees alike to start save for their third age in a meaningful way. Hence, we also serve a socio-economic purpose, which is to even out third age income inequality!

Why Velliv and VC investors believe in Grandhood 

• https://www.ipe.com/news/velliv-buys-into-fintech-grandhood-to-crack-self-employed-market/10046924.article

• https://www.ipe.com/news/grandhood-eyes-uk-market-after-danish-deal-ups-scalability/10047035.article

• https://borsen.dk/nyheder/generelt/300000-skal-sikres-billig-pension-via-nyt-samarbejde

• https://medium.com/speedinvest/our-investment-in-grandhood-b71e672dd28c

• https://medium.com/stories-from-sunstone/why-we-invested-in-grandhood-the-startup-trying-to-solve-retirement-savings-a0d7da0392d2

• https://medium.com/@seed_capital/grandhood-wants-to-revolutionize-the-pension-industry-and-has-just-secured-dkk-20-million-in-a-439c634a0a0a

If you would like to find out more about the position, please contact Founder & co-CEO, Jon Lieberkind, at +45 50283311.

Deadline: September 30th, 2020.