ParkMan – The Parking App has become extremely popular with its user base growing fast in Finland and internationally. Parking as an industry is going through a mobile revolution with new technology taking over.

About the role

We are looking for a Digital Marketing Manager who would be in charge of B2B and B2C use acquisition. As a Digital Marketing Manager you would be working together with the whole team from management, to sales and customer support to ensure that ParkMan is communicating valuable information to its clients, end users and other stakeholders. 

It would be beneficial that you understand marketing and sales processes, you have experience from growth marketing, marketing automation, experimenting in sprints cycles, A/B testing, and most of all you are ready to take an proactive approach towards growth marketing. You will be also monitoring and optimising ongoing campaign performance and communicating your results to the team. You would be also creating some content so it is important that you are comfortable with that as well. For the content you will get help from our Designer (who will be doing all the visuals) and from each country you will get help from the Country Manager's. 

About ParkMan

ParkMan is a fast growing community-based platform that connects car drivers with the best parking companies. Our mission is to make it easy for car drivers to find the best parking options, interact with parking companies, and pay for parking in real time whenever they need parking. We help parking providers to connect with their customers in a way that makes parking as easy as ordering an Uber.

What we would appreciate from you:

• Experience from B2B and/or B2C demand generation or lead generation for a technology company

• Experience in audience segmentation

• Strong knowledge of Google analytics

• Experience in creating and maintaining online campaigns on major platforms (LinkedIn, Google ads, Facebook, etc.)

• Experience with marketing automation software

• Strong working knowledge of the marketing and sales funnel and process

• Experience in content creation (especially written)

• Excellent English skills (especially written)

What we would offer you:

We will offer you the opportunity to be part of implementing growth marketing in our company and to be able to take a critical role in our company and independently take care of marketing. You will be working with both B2B and B2C marketing with global reach. 

• Flexible startup culture and energetic & international team 

• Fresh new office space in Salmisaari, with a ping pong table and other perks (including great colleagues)

• A chance to grow within the company and learn new things every day

• Responsibilities and a chance to make an impact 

• Possibility to learn about online platform business with a global reach

Want to hear more? Please contact our HR Manager Katriina Lahti

About our recruitment process:

We are looking for a match from both sides so this is what our recruitment process looks like.

• First conversation is with your manager (our CEO Matias) and our HR (Katriina)

• Assignment

• Second conversation is together with all the founders (Mikko, Oladayo, Teemu and Matias) and HR (Katriina)

• Third meeting is together with other team members (you can decide who)

• Last step in the process is that we will give a call to 2-3 of your references

• Schedule is flexible, you can start as soon as possible