Do you want to be part of creating the future of interactive gaming? If yes, you have the opportunity to be a key player in the team behind one of the most anticipated and viral game launches in 2020. We’re a startup challenging young people to be more active by rethinking the way we play. Our first product is an interactive smart device called JABII - a unique, interactive gaming-experience.

As the Marketing Manager for JABII you’ll be working closely with your colleagues in the Communications and Product Development departments. You'll become a key player in the development and execution of marketing activities and own the overall go-to-market plan, assisted by the rest of the team.

Digital drive, go-to-market planning and business understanding

We expect that you have a strong digital approach and understanding of marketing, experience with data-driven marketing, customisation and preferably experience with or knowledge about automation processes. As a strategic partner to the company, you’re expected to help develop and build on the future marketing plans, and coordinating these plans across other business areas of JABII Group.

Your responsibility and primary areas of work will be

• Executing both digital solutions and marketing in collaboration with the colleagues who take part in developing, running and implementing marketing and other related projects

• Developing and aligning go-to-market plans with Production and other departments.

• Identify strong demand channels and build the proper customer acquisition funnels.

• Driving business sparring with the other departments and controlling the marketing budget

• Project managing projects within your area, including events and participation in Esport events and tournaments

• Close collaboration with and management of your own team of freelancers, as well as with graphic designers and our video agency

Who we are looking for

Ideally, you’re ambitious, goal oriented, proactive and persistent, while still understanding the importance of lifting together as a team. As you’ll be a key player in our organisation, it is crucial that you have 2+ years of experience from similar areas of work and that you are: trustworthy, resourceful and that your communicative skills are razor-sharp. Your mindset should be commercial and concerned with creating the best possible customer experiences. You have a ‘get shit done’ attitude and a customer-first mindset and the skills to meet the customers in the optimal space, whether it being digital or offline. You have the methods and tools to take action through structured sparring, project plans and processes.

Nice-to-have skills

• You’re a storyteller and conceptual thinker with an emphasis on the bigger picture

• Understanding on ASO & SEO: From keyword analysis, setting and following up on targets, to planning and executing

• Understanding of online advertising campaigns (Apple Search Ads, Google AdWords, Facebook Ads, etc) for strategy purposes

• Startup experience from early phases, preferably launch and growth

• Experience with Growth Hacking, Guerilla Marketing, Affiliate Marketing is a plus

What you’ll become a part of

A seamlessly endless road of opportunities in a Copenhagen-based startup that has achieved more than 70 million views and 1 million interactions on social media, and features from Discovery Channel, Business Insider, TechCrunch NowThis and LADBible. You’ll receive a lot of responsibility and the chance to shape your own career as we grow. We’re currently 4 full-time employees and an army of more than 15+ top-tier freelancers and an active and participating advisory board with backgrounds in EA Sports, Disney and Red Bull. Our office has a fun and unique culture with good people. You’ll be on the front row of the experience with the launch and beginning of the company, where we take pride in living in not just talking about innovation, but actually delivering it.

Send your application and CV through the Hub.

Don’t wait – send you application ASAP! We hire when we find the right one and offer a starting date around the 1st of July.

See more

at www.jabii.com

or our promo video : https://www.youtube.com/watch?v=CguPEetQmDg

We have also been featured on Discovery Channel: https://www.youtube.com/watch?v=TayFA_puTQo&t=2s

And obtained virality on early prototype videos: 

LADbible: https://www.facebook.com/watch/?v=4360696823977474

NowThisFuture: https://www.facebook.com/watch/?v=1589447954429712