CHOOOSE is looking to bring onboard a premium Head of Content to spearhead the CHOOOSE brand across digital channels with international ambitions. CHOOOSE was founded with one vision: to address the greatest crisis of our generation by delivering a simple, compelling and engaging way for individuals and businesses to address their unavoidable carbon emissions.

CHOOOSE is looking to bring onboard a premium Head of Content to spearhead the CHOOOSE brand across digital channels with international ambitions.

You will be responsible for planning, creating, improving and maintaining B2C and B2B content n to achieve our business goals. Your duties will also include the distribution of content to raise brand awareness and monitoring web traffic and social metrics to identify how to make content a success.

Our ideal candidate is a professional with international experience and an expert in all things related to content and channel optimization, brand consistency, segmentation and localization, analytics and meaningful measurement.

In your cover letter please answer the following 4 questions:

1. Do you live in Oslo or are you willing to relocate?

2. What content distribution and SEO experience do you have?

3. What is your experience in qualitative and quantitative analysis?

4. How do you figure out if content has performed well?

Key Responsibilities

• Ensuring all content is on-brand, consistent in terms of style, quality and tone of voice, and optimized for SEO and user experience for all channels of content including online, social media, email, mobile, video, print and in-person.

• Mapping out a content calendar and strategy that supports and extends marketing initiatives, both short- and long-term, determining which methods work for the brand and why. Continuous evolvement of strategy is a must.

• Developing, executing and measuring a year-round content and activation program targeted at specific verticals that grow (and nurture) CHOOOSE’s B2C-community.

• Producing content and activation material for our B2B-partners and activate B2B partnerships across events, media, digital channels, and relevant influencers.

• Developing creative partnership concepts and collaborations for our B2B clients matching their sustainable strategy with a focus on «best case».

• Conducting ongoing usability tests to gauge content effectiveness. Gathering data,handling analytics and making recommendations based on those results. Working with owners of particular content to revise and measure particular content and marketing goals.

• Ensuring consistent global experience and implementing appropriate localization strategies.

• Creating and implementing a content distribution strategy for B2C and B2B with the help from our Social Media Strategist.

• Work alongside the rest of the CHOOOSE team to deliver exceptional service with the purpose of combining climate action with culture.

We are looking for someone who can tick these boxes:

• You are located in Oslo, Norway.

• Ability to speak and write in English fluently and idiomatically.

• Experienced in premium audience-centric multi-channel content production with a demonstrable track record.

• Experienced in how to tell a story using words, images, or audio, and an understanding of how to create content that draws an audience.

• Skilled at both long-form content creation and real-time (immediate) content creation and distribution strategies and tactics.

• A "one-speed" energy with a highly self-driven sense of motivation.

• Loves to dig into qualitative and quantitative data to constantly create, customize and adjust content based on the audience's needs.

• Fluent in web analytics tools such as Google Analytics and social media marketing applications.

• Strong writing skills and outstanding “Editorial sense” as a content & story developer.

• Strong organizational and project planning/management skills coupled with the ability to work in a self-directed manner.

• Ability to work and build relationships with a range of partners such as bloggers, stakeholders, and external contractors.

• A clear understanding of core marketing concepts as well as excellent in SEOTeam player, creative, innovative and self-motivated with a ‘can do’ attitude and focused on delivering results.

What we can offer you:

• An international company with offices in Oslo and LA.

• A concrete way to directly address the greatest crisis of our generation

• Combine high-quality content and distribution with climate action

• A competitive compensation package

• Insurance and pension contribution

• A fast-growing environment with a clear path to promotion

• A positive but high-performance culture with high expectations.

About CHOOOSE

CHOOOSE was founded with one vision: to address the greatest crisis of our generation by delivering a simple, compelling and engaging way for individuals and businesses to address their unavoidable carbon emissions.

While everyone is encouraged to work towards a lower-impact lifestyle, there are unavoidable carbon emissions associated with life in today’s world. CHOOOSE is focused on addressing this unavoidable component while accelerating the shift to a carbon-free economy. Today, CHOOOSE provides a subscription service that enables anyone to automatically offset their carbon footprint. The CHOOOSE service is actively used by 150+ companies and thousands of climate-conscious individuals.

CHOOOSE is building a different type of climate-focused company, and we make it fun by combining real climate action with culture. We think meaningful change requires a competitive, technology-driven mindset with a bias towards action. CHOOOSE has been recognized as one of the most exciting startups in Scandinavia; this includes being named a top 10 global startup by Richard Branson’s Extreme Tech Challenge in 2018 and winner of Best Nordic Startup XTC 2018 at CES – the world’s largest tech convention.

Qualification questions:

1. Do you live in Oslo or are you willing to relocate?

2. What content distribution and SEO experience do you have?

3. What is your experience in qualitative and quantitative analysis?

4. How do you figure out if content has performed well?