Want to be part of one of Europe's fastest growing companies and help us build our brand locally? We are looking for a high-performing candidate to manage our brand, influencer and PR channels.
We are looking for an enthusiastic and highly motivated brand manager who is committed to building brand awareness for HelloFresh in Sweden - based in Copenhagen.
As a Brand Manager for HelloFresh, you will be responsible for the development, management and execution of our brand strategy to positively impact commercial results. You will drive brand and performance campaigns to achieve awareness and category consideration in the Swedish meal-kit market. You will have ownership over all PR and influencer related activities and campaigns, aligning our overall brand messaging in the market across these channels.
Develop integrated communication across all content, video, social media and consumer PR channels
Manage the planning and production of brand campaigns, managing multiple stakeholder needs and ensure quality creative delivered to deadline
Use insight led approach to brief and produce creative content resulting in higher engagement and following on social platforms including Facebook, Instagram, and YouTube
Integrate brand activity through growth channels to create consistent brand voice and drive higher performance through A/B testing of local creative
Manage external agency relationships with both creative, media, and PR partners; building a collaborative mutually respective working partnership aligned to the overall global brand objectives
Work closely with the Global brand team to approve brand direction for the market
Own the influencer channel and create performance driven growth strategy with local influencers and vloggers
3+ years experience in digital communication, content and/or PR, ideally in a global matrix organization and start-up environment
Bachelor's degree in Business, Communications, Marketing, or another relevant field of study preferred
Knowledge of organic social media channels, PR and blog content development
Strong project planning and management skills
Experience working with creative and media partners
Ability to lead and take ownership for all brand and media related activities
Strong communicator and business proficient in Swedish/Danish and English
Strong understanding of the local media and influencer landscape in Sweden
Performance-oriented mindset
Understand key business KPIs and success measurement of digital / brand campaigns
The chance to have a serious impact on one of the fastest-growing technology companies in Europe in an exciting growth phase
Direct, high impact on our future operations setup from day on
A vibrant, international environment
A guaranteed steep learning curve & boost for your career
Competitive compensation
Benefit from our selection of employee perks (significant reduction on your HelloFresh boxes, development initiatives etc.)
Please submit your complete application including your earliest starting date.
This job comes with several perks and benefits