ParkMan is a fast growing community-based platform that connects car drivers with the best parking companies. Our mission is to make it easy for car drivers to find the best parking options, interact with parking companies, and pay for parking in real time whenever they need parking. We help parking providers to connect with their customers in a way that makes parking as easy as ordering an Uber.

We are looking for a Digital Marketing Manager who would be supporting us with outbound lead generation. You would be identifying new audience segments and bringing in new leads and you would be targeting them with campaigns. As a Digital Marketing Manager you would be working together with the whole team from management, to sales and customer support to ensure that campaigns are delivering high quality leads that can be converted into business.

It would be beneficial that you understand marketing and sales processes, you have experience from growth marketing, marketing automation, experimenting in sprints cycles, A/B testing, and most of all you are ready to take an proactive approach towards growth marketing. You will be also monitoring and optimizing ongoing campaign performance and communicating your results to the team.

What we would appreciate from you:

• Experience from B2B and/or B2C demand generation or lead generation for a technology company

• Experience in audience segmentation

• Strong knowledge of Google analytics

• Experience in creating and maintaining online campaigns on major platforms (LinkedIn, Google ads, Facebook, etc.)

• Experience with marketing automation software

• Strong working knowledge of the marketing and sales funnel and process

• Excellent English skills (especially written)

What we would offer you:

We will offer you the opportunity to be part of implementing growth marketing in our company and to be able to take a critical role in our company and independently take care of marketing. You will be working with both B2B and B2C marketing with global reach.

• Fresh office space in Salmisaari Helsinki (including great colleagues and ping-pong table!)

• Fun and energetic atmosphere (with get-togethers, monthly activities and healthcare benefits)

• Flexibility and independence