Performance Content Manager

Salary Competitive

Founded in a Copenhagen bar in 2004, Planday is one of the fastest growing VC-backed technology companies in Europe and we don’t intend to stop growing. Our roots are Danish, but our mindset is global: our team spans 30 nationalities across 7 offices - Copenhagen, London, Oslo, Hamburg, New York, Hanoi and Los Angeles. We’ve recently completed a series C funding round and are proud to be backed by some of the biggest VCs in Europe, including Creandum, IdInvest and SEB Equity.


Can you write compelling copy that drives action? Do you understand the marketing funnel and what it takes to nurture leads? Are you passionate about communication and eager to learn in a busy, dynamic and high-growth environment? If yes, we might just have the role for you!

We’re looking for a content writer for our marketing performance team, who wants to help us build and expand the way information flows to our prospective customers around the world.

You will be part of the Marketing team, based in London and Copenhagen, but your role will have an international focus and you’ll work with a variety of different functions and markets. You are the perfect candidate, if you have impeccable native English skills, you understand email marketing, have experience setting up high-performing flows, understand what makes compelling digital copy and can whip up high-converting landing pages. Additionally, you are keen to get stuck into writing copy for a variety of channels including social media and want to work on exciting key projects with lots of responsibility.

 

What You’ll Do

Own the email marketing automation process and execution in all languages

Create compelling copy for global email campaigns suited for each stage of the marketing funnel

Develop copy for the blog and industry landing pages, while also being responsible for localization

Report and analyze campaigns to drive the best ROI and proactively work on improving the channel through customer segmentation and buying persona optimization

Create high converting social media copy - for both organic and paid social channels

 

REQUIREMENTS

Recent graduate with English, Communications, Linguistics, Public Relations or International Marketing degree, with 2+ years of experience from an internship or an entry-level role

Flawless native English verbal and writing skills that demonstrate creativity, impeccable command of grammar and the ability to write in numerous formats. Other languages a bonus.

Motivated self-starter with a can-do attitude, who is eager to learn and has an eye for visually arresting design

A high-energy individual with the ability to juggle multiple projects at the same time effortlessly, while staying on deadline and delivering excellent results

Experience with email marketing flows and HTML. Comfortable in programs such as Marketo, Pardot, Mailchimp, HubSpot or Campaign Monitor.

Analytical and results driven person, who is not afraid of measurement, analytics and reporting. Experience with A/B testing preferred.

Understanding of Social Media monitoring tools such as Hootsuite, Social Bakers, Tweetdeck etc.

PLEASE SUBMIT A PORTFOLIO LINK OF 2-3 WRITTEN PIECES AS A PART OF YOUR APPLICATION.

Perks and benefits

This job comes with several perks and benefits

Working at
Planday

Advanced employee scheduling software made simple. Planday's vision is to connect people to relevant and meaningful work, and to help businesses build a engaged, high-performing and flexible workforce. Founded and headquartered in Copenhagen, over the last decade Planday has expanded into offices in London, Oslo, Hamburg and Los Angeles. Now approaching 200 employees worldwide, we deliver solutions through an open work environment and culture where we encourage innovation, exploration and achievement, with a clear focus on delivering customer satisfaction.

Read more about Planday

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