PR & Inbound Marketing Manager

Salary Competitive

By working for KB, you will not only be working on something you are passionate for(sustainability,coffee, healthy living) but also have the unique opportunity of giving life to total new concept, which can change the lives of many people around the world and change the way people perceive coffee. If everything goes right, you’ll have the chance to stay at KB, for a longer position and have bigger impact on the company. We need someone to help us to tell our story in the correct way.


We are preparing a crowdfunding campaign to launch our coffee waste natural cosmetics brand. For the campaign to be successful is essential that communicate our vision and story in a clear and easy way. And there’s where we need someone to help us,tell our story to the world . We are the first coffee company in the world to do this, so you will have plenty of material to work with. All your efforts will be on making this campaign as successful as possible. For this your tasks will include:

  • Coordinate all public relations activities
  • Leverage existing media relationships and cultivate new contacts within business and industry media
  • Evaluate opportunities for partnerships, sponsorships and advertising on an on-going basis.
  • Maintain a keen understanding of industry trends affecting clients and make appropriate recommendations regarding communication strategy surrounding them
  • Help develop media relations and content strategy for the campaign.Seeking high-level placements in print, broadcast and online media
  • Collaborate with marketing and design teams to plan and develop site content, style and layout
  • Create and publish engaging content. This may include blog posts, press releases, byline articles and keynote presentations among others.
  • Optimize content according to SEO
  • Use content management systems to analyze website traffic and users engagement metrics
  • Manage content distribution to online channels and social media platforms to increase web traffic
  • Develop an editorial calendar and ensure content team is on board
  • Stay up-to-date with developments and generate new ideas to draw audience’s attention

 

Who we are looking for:

  • Proven working experience in public relations required
  • Proven track record designing and executing successful public relations campaigns at both a local and national level
  • Strong relationships with both local and national business and industry media outlets
  • Experience in acting as a company spokesperson; comfortable and skilled in both broadcast and print media interviews
  • Exceptional writing and editing skills
  • Solid experience with social media including blogs, Facebook, Twitter, etc.
  • Event planning experience

 

Being outgoing and proactive is must for this job since you will have to reach and manage relationships with customers and media. Its a big plus if you are interested and passionate, about sustainability, nature, organic foods and recycling and natural cosmetics. Be an excellent and creative writer. You must LOVE to write and create any type of content.


The main challenge is to help create Bueno Naturals, social media accounts and mailling list and grow the users number in a month to reach a suitable number for precampaign and campaign of the crowdfunding campaign.

 

NOTE THIS JOB WILL BE PAID THROUGH JOB CENTER

Perks and benefits

This job comes with several perks and benefits

Working at
Kaffe Bueno

Kaffe Bueno is a biotech company based in Copenhagen, we upcycle coffee waste into active and functional ingredients for cosmetics, nutraceuticals and functional foods. We developed 4 patent-pending processes to preserve and convert spent coffee grounds into high-value compounds. Our mission is to unlock coffee's health and commercial potential by taking advantage of the whole spectrum of its bioactive compounds. Our first product is Kaffe Bueno Oil® - an active ingredient for cosmetics within anti-ageing, sun protection, wound healing and moisturising applications. And we also produce Kaffe Bueno Flour® - an upcycled high-fibre, high-protein gluten-free flour. Our vision is to change people's perception of coffee - from looking at it as a tool to make it until the end of the day, to look at it as a sustainable health elixir.

Read more about Kaffe Bueno

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