Labster is a next-generation education company who provides top universities and their leading faculties with virtual scientifically advanced laboratories. In that way Labster aspires to help students around the world in improving their skills in a scientific laboratory and eventually create innovative solutions for the challenges the scientific world faces. The labs are being used by Harvard, MIT, Exeter University, Stanford, University of New England, Trinity College, University of Hong Kong and Berkeley among many others internationally.

Labster is a company dedicated to developing fully interactive lab simulations based on mathematical algorithms that support open-ended investigations and combining these with gamification elements such as an immersive 3D universe, story-telling and a scoring system which stimulates students natural curiosity and highlights the connection between science and the real-world. A recent study published in Nature Biotechnology showed a 76% increase in learning outcomes when using Labster compared to normal teaching (Bonde et al. 2014).

By innovating science education, Labster will empower the next generation of scientists to change the world, by providing engaging online education that increases learning and engagement. We believe that a collaborative, motivational working environment is the key to innovation. With a diverse staff throughout our offices in Copenhagen, Denmark and Bali, Indonesia, our company culture is one of leadership, contribution, and integrity.

Marketing Specialist
As Marketing Specialist you are purpose-driven and are focused on Labster’s vision and culture. You will primarily be working with online marketing and you will be responsible for developing and running a quality lead platform delivering a pipeline of great potential.
Segmentation and both quality and quantity of the generated leads will be some of your main focuses.

The following competencies and behavioural skills are required:

• Education within Marketing
• Experience from an online marketing position
• Lead generation through online marketing
• Website optimisation, SEO (Search Engine Optimization)
• Understanding of technology that can optimize marketing across digital channels
• Ability and desire to manage a project from A-Z
• Analytical approach to complex data
• Works independently with customer segmentation
• Fluent in English both written and oral

Essential duties and responsibilities:

• Website optimization, SEO and landing page 
• Social media, blogs & PR
• Coordinate conferences and marketing activities with sales team
• Working to promote the Labster Brand

Labster offers you:

• Being part of and influencing a successful rapid growth business
• Flexible working hours
• Attractive salary package

Start date: Preferably 1st January 2016