We are idealistic catalysts for strategic behaviour change. YC& represents a cooperative and open-ended movement for recovering, activating and protecting idealism and purpose in business. Nothing ever changed without idealism, and when triggered, idealism drives change, creates the future and gathers people to move in a meaningful direction. We work with the bravest organisations and people who are dedicated to making business strategies more meaningful. Our focus is on long-term success, involvement across all levels of your organisation, keeping it real and seeing the bigger picture. Our work is centred around triggering purpose and strategic execution across all employee experiences to make an impact for customers. This has many forms, depending on the organisational situation and context, but our work is within two primary areas. 1) We do purpose-driven change processes, where our goal is to boost employee engagement and transform strategies into behaviour. 2) We enable leaders to cultivate intrinsic motivation and hereby boost employee engagement creating strong business performance. YC& combines business and idealism. Because extraordinary performance never came from hoping. Services - Employee Experience Design - Employer Branding Strategy - Purpose Development Processes - Purpose-driven Sales and Service - RAMP Leadership Assessment - RAMP Leadership Training - Frontline Strategy Execution