VipeOnline seeks to modernize the veterinary practice world by providing a tool in which vet clinic owners can engage in veterinary virtual care (VVC) as an extension to their veterinary practice business. The goal of the company is to create and launch a communication platform that provides 1) telemedicine and 2) automated call-back message capabilities to vet clinics. Telemedicine as a veterinary virtual care tool is an emerging market in the Global veterinary industry but - although still in its infancy - already tried and proven in the field of human medicine. Presently there are no automated call-back-message systems available for veterinary clinics. The overarching value proposition of VIPE is to provide a tool that transforms veterinary clinics into digitally connected practices.