Twig is a Danish natural personal hygiene start-up that aims to promote a sustainable and back to basics lifestyle through its 100% natural and biodegradable toothbrush. Twig is a natural toothbrush that is more portable and hygienic, leading to a decrease in waste and pollution. The primary target customers with a sustainable mindset and lifestyle further includes sub-segments of vegans, yogis, outdoor adventurers, environment conscious consumers. As an impact-driven startup born from the passion to introduce a complete sustainable solution to the gruesome plastic waste crisis from toothbrushes, the urge is to make better use of the natural resources we have by integrating them as a part of our green habits. Our purpose is to simply leave a mark on the world instead of the planet by becoming the most honest and transparent natural personal hygiene brand.