Subaio was founded at a hackathon in 2016. Prior to the event one of the founders had found an odd payment on his family’s monthly bank statement. What was this? After some research he found that it was a payment for a US online newspaper he had only used once and then forgot all about. This was the beginning of Subaio – the service that gives you control of your subscriptions.
The last five years the subscription economy has grown more than 100% a year according to McKinsey. At the same time more people have a hard time cancelling their subscriptions. 42% to be exact according to creditcards.com. And there’s no indication that this development is going to stop. 35% thus want their bank to deliver a subscription management system in their online bank according to Cicero Consulting.