Reel is a climate impact start-up aiming to democratize the energy market and accelerate the development of renewable energy on a global level. We see this as a pivotal step towards a zero-carbon economy and avoiding irreversible climate change and damage to life on earth. Currently, Power Purchase Agreements (PPAs) - an emerging type of renewable energy contract linked to the development of new renewable energy assets - are only available for the largest 1% of companies. Reel democratizes the renewable energy market by making it possible for groups of SMEs to act as "one synthetic large company" and enter into a PPA. This is done with an aggregational software model, a novel risk management system and a standardized contractual framework. We aim to become a central marketplace for renewable energy procurement – transparently and available for all. It will massively benefit the companies entering the market (SMEs), the renewable energy developers and the green transition that can now be accelerated on market terms.