Our mission is to turn exercise into a fully-fledged computer gaming experience, boosting exercise motivation and battling sedentary lifestyles across the globe. We’re gamers by heart. So much that we've made academic careers of gaming research, carefully unravelling what makes your heart beat a little faster when you play. Everybody knows exercising is really, really good for you, so we asked ourselves: How may we combine our gaming knowledge with cutting-edge research in physical exercise?