A new platform that crowdfunds articles.
Say a journalist conceives of a great idea for an article and publishes the idea on www.Peblish.dk. Now all our readers can see the idea and they can support it with a small payment. Once the financial goal has been achieved, the journalist writes the article and it will be sent to everyone who has supported it. In essence, the readers pre-buy an article. If an idea has not attained its goal, all the readers who supported it will get their money back.
The word Peblish is a contraction of people and publish. Peblish aims to democratize journalism by giving everyone a voice in today's media world thereby challenging the established ways of doing journalism. We want to return to the essence of journalism and make room for quality articles where thorough investigation matters. Peblish, therefore, has a very idealistic foundation as Denmark's democratic media.
At Peblish, we acknowledge the importance of the media as the Fourth Estate. We see investigative journalism as an essential part of a healthy democracy and we support it directly by committing part of our profits to promotion and funding. We want important articles to reach a broader segment of society and not only a small group of subscribers.