We want to provide parents simplicity. Parently offer a more sustainable everyday life with a subscription service for baby products. Products from both suppliers, resellers and private persons. Choosing and buying strollers, baby carriers, car seats, cots etc. is an expensive and time consuming challenge, and sometimes the equipment is only used a few months per child. Then it has to be sold, given away or stored unused for years until the next kid comes. With a new subscription service for child gear, we want to contribute to the circular economy while giving families a high-quality experience without having to buy and own even more stuff. Long term without any time constraints. Short term rents for ex. travelling. We want to meet the ‘Nowner’ generation’s strive for freedom, experiences and access to solutions rather than consumption of things.