Orbit Plastic's goal is to drive the development of replacing virgin plastics with recycled plastics. There are several challenges associated with making the transition from virgin plastics. However, one alarming problem is that the industry is struggling with a non-functioning market: -Buyers and sellers have a hard time identifying each other -A non-functioning market results in no market prices -There is a lack of product standards for recycled plastics External forces such as regulations regarding Circular Economy and increased demand from larger plastic producers are also driving the transition toward recycled plastics. To make this transition possible a well-functioning market is vital. Therefore, Orbit Plastic's first goal is to create a marketplace for recycled plastics.