Okklu is a new Danish training brand, specialized within occlusion training methods. The venture has formerly operated on the Danish market but is currently growing globally through a cross-border e-commerce approach. Okklu produces and sell different training bands, which are used for occlusion training. Originally, occlusion training were discovered and developed in Japan. The popularity of occlusion training is rapidly increasing and Okklu wants to contribute to this positive trend.