Muri is a NoLo (No & Low alcohol) drinks company that merges a chef’s palate with science and the natural beauty of fermentation to produce blends that are intriguing, complex and balanced. Changing consumer behaviour around wellness, mental health and moderation have caused a global rise in popularity for No&Low alcoholic drinks, yet the current market is underserved and lacks flavoursome liquids, particularly with regard to wine. Muri responds with exceptional quality and luxury products that rival the best of the alcoholic drinks market. The team behind Muri comes from some of the most innovative food and drinks companies in the industry, such as restaurant Noma and Empirical Spirits. We are made up of industry-experienced professionals with an obsession for flavour.