Danish designer, Martin Asbjørn founded the menswear brand under the same name in 2014. The aesthetic is luxurious and understated, focusing on craftsmanship, simple details and quality materials.  Replacing the idea of confining traditional tailoring with more free-flowing, contemporary silhouettes, the collections are simple and elegant.  The brand combines the idea of modern tailoring with relaxed leisurewear to create pieces for the everyday wardrobe of the modern man.