The Pitch
KOSTOMER is a sustainable clothing brand that makes it possible to shop for clothes in your exact size and virtually try them on. Our vision is to be one of the most sustainable clothing brands in the world by being fair and transparent in everything we do.
The What
Study shows that over 56% of reasons why clothes shopped online get returned are due to wrong sizes and wrong fit, these are one of the major factors why overproduced and returned garments end up in landfills which causes pollution and excess carbon emissions to the environment.
The How
Our online store allows consumers to pick their desired clothes, take a quick body measurement with a smartphone under 30 seconds, and the ability to do a virtual try-on with their 3D body avatar before final purchase. We do not produce the clothes until we see the demand, we solve this by using a quicker time to market 3D garment design which is approximately 30 days compared to the traditional 90 days used by most competitors in the fashion industry.
The Why
The Fashion industry is the second most polluting industry in the world and this was the reason why we decided to change this by promoting responsible garment consumption. We only use premium certified fabrics such as organic cotton, recycled polyester, less water, and our fabric colors are obtained by natural pollination without using genetic engineering, so no chemical dying.