Keys digitises startup ecosystems and offers personalised guidance on ecosystem resources that empower entrepreneurs and innovators to discover, access, and fully utilise their startup ecosystem. KEYS has two distinct target groups: The user (entrepreneur, innovator, etc.): uses the KEYS personalised recommendation chatbot to discover and access resources in their startup ecosystem. The customer (city municipality, ministry of innovation/technology, or ecosystem ‘owner’, etc.): uses KEYS to gain a real-time overview of their ecosystem through a dashboard, with up-to-the-minute data revealing the city’ strengths, weaknesses, trends and more.