Immersal Ltd. is the developer of an Augmented Reality infotainment platform that enables ads, navigation, matchmaking and games in large venues (e.g. exhibition centers, malls and stadiums). For the venues, the AR platform creates a mid-air marketing media, while it makes the end users' visits more organized and entertaining. Immersal currently employs 9 AR gurus and aims to be the biggest AR company in the world.