The goal of Ima Read is to optimize your digital reading habits. We are addressing various customer segments, but designing our cloud-based solution from the point of view of a typical university student. Our calculations point to the fact that students are wasting an astonishing amount of weekly hours on inefficient reading and that we can help them read more – faster – using very simple tools. In addition, we offer you access to anyone anywhere in the world that is reading the same text as you.