ERW

We believe that it’s time to take on jet lag. Because long-haul travel should be effortless and inspiring. By combining trailblazing sports science with world-class culinary expertise, we’ve developed a data-driven product that successfully tackles travel fatigue. We’re on a journey to make long-distance air travel easy and enjoyable — and we’re taking a global community of travelers with us. Our story begins in 2013 when the acclaimed Danish chef Hannah Grant met the trailblazing American scientist Stacy Sims. Having cut her teeth at the world’s top restaurants — including Noma and the Fat Duck — Hannah was by then working as the head chef for a professional cycling team. Throughout her six years meeting the high-octane needs of elite riders competing in the world’s most grueling endurance races — such as the Tour de France — Hannah had pioneered the use of “performance cooking”, focusing on both physical and mental wellbeing and changing the way that pro cyclists eat forever. She soon found a sparring partner in Stacy Sims, a pioneer in the research of performance nutrition. Working for both Stanford University and USA Cycling, Stacy had challenged the existing dogma and propelled a new generation of hydration products. Fascinated by Stacy’s work, Hannah visited her in California after the 2013 pro cycling season. The two hit it off immediately — and set out together to explore ways to improve the performance of long-suffering riders by reducing their physical stress and dehydration. During this research, Hannah and Stacy also studied the effects of jet lag on athletes traveling the globe to compete and came to discover dehydrations massive effect on the body when flying. Their groundbreaking discoveries led to The Grand Tour Cookbook — the authoritative guide to performance cooking and a must-have for cycling aficionados serious about nutritional intake. A modern classic, it was later turned into an Emmy award-winning television show, Eat, Race, Win, and a follow-up book of the same name. Something was nagging them, though. Jet lag doesn’t just frustrate athletes. From holidaymakers to honeymooners, corporate high-flyers to seasoned globetrotters, jet lag is a problem for every single traveler. Flying through several time zones dulls the sharpest of minds, exhausts the fittest of bodies — and ruins the best-laid plans. Through their research together, Hannah and Stacy soon discovered that, during long-haul travel, the body is much more affected by dehydration than was previously understood. On the back of this scientific revelation, they developed ERW’s innovative Flight Pack to combat the effects of jet lag. In 2018, Hannah and Stacy were joined by marketing maestro and lifelong sports enthusiast Carl-Emil von Arenstorff. Armed with a truly unique product, the trio has set out to change the way we travel.
Location Denmark
Website geterw.com
Founded 2018
Employees 1-10
Industries Consumer Goods
Business model -
Funding state -

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ERW

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