Ellure is a startup originated from KTH in 2018. We are on a mission to make custom-made beauty products available for everyone with new technology. We believe in a world where each individual has the power to express themselves freely, without the exhaustion of the planet's resources. With ELLURE’s innovative process and technology all production is on demand to fit the needs and appearance of the customer. The first product that Ellure will launch to the market is a liquid lipstick. We will offer a service to choose lipstick colors real-time by showing a preview of color on the lips of the customer (with Augmented Reality/AR) and directly producing it after it is purchased. To realize the liquid lipstick we have designed and developed a special printer in-house.