The general attention span is rapidly declining. Whatever you have to say, you have to make it short, personal and easy digestible for the receiver. Today’s communications teams are focused on finding novel approaches in engaging stakeholders and providing more personalized experiences. In the last years on-line videos have transformed marketing as we know it -and for a good reason, video is a brilliant media to explain complex issues in a short and rewarding fashion. What video is lacking is personalization. Traditional video is a one-way linear experience where the receiver is kept passive. Adding interactivity to video turns it into a two-way engagement giving the receiver the power to choose direction and depth and at the same time captures valuable behavioral data This is why interactive video will be the new frontier in communication