The first brand in the world to release only 3 items every summer, taking slow + sustainable to new heights. Connecting Japanese design ethics, Scandinavian simplicity + that feel of a fresh, California summer. Via our innovative 'Simplified Retail Model', we are changing the way the world builds brands, introducing a shareable, scalable and lucrative model that gives back full circle. Over 10% of profits empower youth to change the world their way. With time, we intend to invest 30%, an ode to belief that giving back yields an ROI of infinity. Welcome to BUENA ONDA, that chill, premium summer lifestyle.