Bej is an app to make parenthood a more fun, simple and social time in every parent's life. Our vision is to build the largest mobile parent network - first in the Nordics and subsequently in many other major European markets. We started out with the idea to help parents find others in similar stages of their parenthood in their neighbourhood, based on the search criteria that they want (e.g. age and gender of parent/age of the child). Our initial research showed, that especially first-time parents often lack friends that are in the same situation as them, so we wanted to give them a tool to change that. After 3 months of development, we launched our MVP of Bej in July 2020, in which parents could swipe through profiles of other local parents. Within 2 months, we have now acquired over 5000 users to our platform, with an average CPI of 10 SEK, average time spent in the app of 17 minutes per user and more than 50k messages sent between users. Right now, we are working on new features, namely a mobile forum for parents in order to build up a knowledge base and a local pinboard, on which parents can post and see posts with child/parent-related things happening in their neighbourhood (events, sell&buy, etc.). Our research has shown that parents never seem to have enough information about what to do with their children in their local area and that they also like to buy used goods for children locally. Important to mention is that we plan to always just provide the infrastructure for the users and never create any content (which is done by the users). Thus, we will be able to scale our app to other markets quickly, once the concept has been established in Sweden. Aside from Sweden, we are looking to scale to the other Nordic markets Denmark, Norway and Finland, before launching the app in larger European markets like Germany and potentially Russia and France. Our current founding team - including a seasoned entrepreneur, two developers and one graphic designer/marketer - has all the skills necessary to build and scale this app even further. On top of that our team is complemented by a representative from our early investor LU Holding from Lund, Sweden and from Jonny Rosengren, founder and owner of many successful parenting websites in Sweden and in the industry for 15 years. Lastly, we have three skilled interns for digital marketing, social marketing and B2B collaborations.