Aware Care is a Healthcare/AAL start-up. AwareCare portal & app is based on a special context & usercentric architecture for elderly citizens, citizens with light dementia, acquired brain injury, Disabled and their relatives. Exploiting user context data model it will provide guidance & automation to a whole new level. An example is My Areas: A Route / guide / Track /Surveillance app /cloud portal solutions that creates contextual links between citizens in open space & care personnel/relatives.