We createTransparent Customer Value Flow for the owners, boards of directors and management teams. With Pillars4CustomerValue -tools you will see how customer value turns into cash flow and where the worst bottlenecks for creating and capturing value are. The Pillars4CustomerValue concept was born in February 2019 during an afternoon break at work. The aha moment was preceded by 30 years of work in developing customer value. We felt that Pillars4CustomerValue was just the thing to answer the question of how to make the extremely multidimensional entity of customer value clear to the entire organization. We tested the concept in traditional workshops and it worked. Dozens of professional board members felt that finally they had been given a tool that can help everyone in the business understand value creation. Hundreds of people in different roles found their own role in generating customer value. Hundreds of people realized how their work increases the customer perceived value, the competitive advantage of the company, and the value of the company. Arvova was found the 1st of January 2020. We want to bring the Pillars4CustomerValue tool into the everyday use of these companies. In this B2B Saas tools all the Pillars4CustomerValue elements, metrics, tools, and management tools create a transparent stream of customer value. We are on our way back to the basics of business – cash flow sources – and we are elevating the customer to the corporate agenda. Without a customer you don’t have cash flow and without cash flow you don’t have a business.