With this platform we want to bring the voice of the sustainably conscious consumer and help them channel their voice to help them communicate with brands, and to bring brands in front of their target group; the next generation of advertising. Responsible branding will be the way brands will compete in Addlrr for the attention of the consumers and the consumers will make informed choices of whom to buy from. By interacting with brands, users get points that are later converted into means to fund different causes within the app, creating a diversion of the multi billion dollar ad industry into a force for good.