Addlrr wants to transform the existing ad-industry into a force for impact, responsible branding and awareness. Today's consumers are ever more critical and want to interact with brands that take responsibility - we want users to be able to watch ads on their own terms, giving them points that are made into donation money that go to a charity of their own choosing via the brands they interact with. Brands will not need to collect massive amounts of customer data to lure them into watching ads or interact with their content. On Addlrr, brands will receive a quality based engaging target audience and gain more credibility by donating to impact. Here, organizations have as big role as brands and users. Users can take part of a community evolving organizations, causes, influencers and other users, bringing impact into an ever changing consuming world, turning a 500 billion dollar industry into a force for good.