THE OPPORTUNITY : MARKETING & SOCIAL MEDIA SPECIALIST
in order to scale and develop our business successfully, it is critical to build a brand identity, with a clear positioning and value proposition, define an engaging key message to our audience, produce the marketing and communication material: web content, newsletter, articles, social media posts, brochure, marketing kit, company presentation, media campaigns...
We are seeking a creative, forward-thinking, and organized Content Marketing and Social Media Intern to join our team. In this position you will create consistent, meaningful content for use across multiple channels to support Marketing campaign efforts. You will participate actively in structuring and building the communication and marketing strategy of EMerald with the help and coaching of your team. Your roles and responsibilities will involve the following:
CONTENT CREATION
Write, create, edit, and publish content (original text, images, video, layout) that is informative, builds meaningful connections and encourages audience engagement across multiple channels (social media, e-mail, website, collateral, events, etc.) to support business strategy and goals
Use SEO and content marketing best practices to create authoritative, engaging, original content optimized for search using the authentic voice of EMerald Geomodelling
Work with internal teams to create benefit-driven communications for internal and external audiences
Newsletter : Organise and build the content and layout of the monthly newsletter. Set the emailing list and outbound marketing approach.
Distribute content to the appropriate channels, both internal and external
SOCIAL MEDIA
Contribute to and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. We are primarily focused on LinkedIn and need to increase our presence on YouTube.
Own and manage the editorial social media calendar
Attracts and interact with community to increase engagement and website traffic through the social media roadmap
Understand social media metrics; interpret the results and take action to increase effectiveness of marketing campaigns
Optimize the company’s social media platforms to increase the visibility of our social content
Create social content that increases the visibility of our brand
MARKETING GENERAL
Collaborate with marketing team to coordinate brand awareness and affinity across all platforms, externally and internally
Develop ideas for, and contribute to, creative marketing campaigns (Ex: Video production, animation…)
Website content and structure optimization: call to actions, layout, Newsletter
QUALIFICATION REQUIREMENTS
Previous experience in content generation (content writing, blogging, journalism…) is highly desired
Excellent writing, editing, presentation and communication skills. Native English level is desired for this role.
Ability to take technical information and turn it into a compelling story
Natural affinity for social and digital platforms
Knowledge of online digital marketing and good understanding of major marketing channels
A positive attitude, well-organized, and detail and consumer-oriented,
Basic to intermediate use of Adobe Creative Suite (InDesign and Photoshop), and video edition skills are preferred but not required
EDUCATION / EXPERIENCE:
BS / MS in Communications, Marketing, Journalism, Business, New Media or Public Relations.
Experience in writing, blogging and use of social media for content creation (video production…)
WHAT WE OFFER
Digital and cutting edge approach: we are a startup. We use tools like Slack, Asana, Hubspot, Miro to work on a daily basis. We think 2.0 and will embark you into our journey.
The inspiring team: We are a team of 12, comprising of 8 different nationalities. We are open and we love diversity. We value an inclusive environment of positivity where everyone is valued, safe and cared.
Flexibility, team spirit and remote work: Our office is located at Startup Labs in Oslo, but due to the pandemic, it isn’t currently possible to work all together there. So we fully embrace flexibility, remote work, home office…
Mentorship and guidance: Open communication, constructive feedback, active coaching with regular 1:1s is what you can expect and even more. You can own this project and bring your creative ideas and suggestions on the table. Feedback is a gift. We are Positive.
At the end of the internship, we will spoil you with something that is still cooking
This job comes with several perks and benefits