Hi there! We’re Driversnote, a SaaS company based in the heart of the Copenhagen startup scene. We take pride in helping more than 800.000 users in more than 50 countries keep a mileage logbook. No one likes to do mileage documentation, so we try to remove this tedious work and make our customers’ work-life simpler by saving them time and money.

We’re bootstrapped (no worrying about the next funding round!), profitable and growing, and you’ll be an essential part of the team at a very exciting stage in a key position.

The opportunity

You’ll replace our current Head of Marketing who is at the moment dialing down his work in Driversnote to pursue his own startup adventure (we wish him all the best <3).

You’ll work closely together with our CEO, who has taken care of marketing for the first couple of years but is now more focused on product.

Driversnote already has a well-performing funnel and lots of potential to grow in many, currently unexplored ways. You will head up our efforts to reach our growth potential by making sure we take on the right challenges and by spearheading new activities yourself.

The role

You’ll take charge of our small marketing team - and in charge of setting the marketing strategy for Driversnote, defining future marketing roles and hiring the right people. But we also expect you to be very hands-on: Developing, testing and scaling up user acquisition initiatives across all relevant (mostly digital) channels and markets.

Your responsibilities:

• Exploring, planning and executing new marketing initiatives.

• Oversee and run marketing experiments, analyse data and research to develop insights that reveal growth opportunities.

• Working with the rest of the team to drive user activation and retention, by improving the customer journey, implementing email campaigns, in-app notifications etc.

• Continuously monitor and improve our organic search rankings across the globe and on multiple platforms (ASO & SEO) as well as ensure an optimal ROI of our paid campaigns.

• Help ensure a deep understanding of our customers across the company; their struggles, jobs-to-be-done and what fuels their buying decisions.

• Manage the marketing team.

Examples of projects you might be responsible for:

• Doubling down our SEO efforts.

• Launching Driversnote on Amazon and Google Shopping.

• Adopting and launching our product and marketing to new markets.

• Exploring inbound sales and partnership opportunities.

• Experimenting with new kinds of onboarding communication.

We imagine that you:

• Have 5+ years experience doing organic search marketing (SEO or ASO), paid search and/or social media advertising.

• Are highly analytical, structured and committed to a data-driven approach.

• Have experience analysing data and running experiments (A/B tests, etc.).

• Are experienced in growing teams and managing people directly, preferably in a startup.

• Are able to produce messaging that resonates with your audience. You know how to get a message-market fit that converts more best-fit customers.

• Are very familiar with MRR, CAC, CLV, NPS, activation, churn etc.

Look here for bonus points:

• You have worked in a product-led SaaS company before and believe in the product-led approach.

• You take an interest in behavioral economics, user experience design, the jobs-to-be-done theory or the like.

• Have experience with SQL or Google Data Studio (or other data viz tools).

• Have experience with inbound sales or working in the space between marketing and sales.

What we believe in

Vision & mission: We work to eliminate work-life hassles to let people focus on what matters. Today, that means removing the pain and trivial work of handling mileage, while providing peace of mind that nothing is forgotten and all rules are followed.

Product-led: We focus our work on the end-user and optimise for bottom-up adoption. People's use of our product is what leads our growth. We sell through our product and as self-service. We invest in customer success instead of outbound sales. Our marketing is focused on people with a need, leading them to the product.

Lean & data-driven: We try to get a deep understanding of the problems we’re solving. But we also acknowledge that we often can’t predict the outcome of our work. So we believe in an experiment-based approach to product development with short build-measure-learn cycles. For this reason, we also don’t believe in detailed plans for more than 3 months ahead.

Long-term & compounding: We invest in things that will have a continuous return and compound. We e.g. prefer a 1% improvement of activation rate over a €100k deal. We’re self-funded, so we don’t stress about the next funding round, and take the time to go into depth with our work.

What we offer

A lot of responsibility and influence - you’ll be a key player in developing and shaping the future of Driversnote.

You’ll get to work with and learn from a team of highly experienced entrepreneurs and tech people. We’ll set aside resources for independent skill development to help you grow and develop your career.

Even though we mostly work remotely right now, normally we’re situated in Matrikel1, a community co-working space for entrepreneurs and tech startups at the very heart of Copenhagen. You get to network with other startups and scaleups and plenty of cool, like-minded people. 

Finally, we offer a great lunch cooked by Matrikel1’s in-house chefs every day :)

How to apply

Email us at jobs(at)driversnote(dot)com with the subject “Head of Marketing”. Tell us why you’re the one for us and share your work and thoughts. For further information, please contact Martin Poulsen (+45) 21 64 43 14.

We look forward to hearing from you!