Campaign & Automation (Pardot) Specialist

Salary Competitive

Penneo is a fast-growing SaaS company born in Copenhagen, Denmark. We successfully serve customers in industries like accounting, audit, property management, legal and finance, enabling them to manage and automate their business-critical processes and documents in a compliant, secure, and effortless way.    

Following a successful IPO in June of 2020 we are now, more than ever, in a position to execute on our vision for European expansion. We are not simply looking for new employees, we are looking to form new long-term relationships with people that can resonate with our culture and values.

With us, future potential will always matter as much as past successes. We look for personality, screen for drive and hire for talent.

 

Why should you work with us?

As our Automation (Pardot) Specialist you’ll take on a newly established role within Penneo, reporting to our Head of Marketing, Gautier Garin and working close by with our Automation Manager, Julio Adise. You have a big impact on the technical and automation side, from sales to product marketing, setting up some automated processes between the different business areas. You have a unique opportunity to influence and build the frames, all in close collaboration with the automation manager and the awesome Penneo team.

We are proud to have some of the highest customer satisfaction rates in our industry and we want to set the bar even higher. Your mission will be to make sure both prospects and clients understand the full value and potential of Penneo and your ultimate purpose is making sure that our services value is presenting in the best way possible.

Responsibilities and mandate

  • Work directly with the Automation Manager and the Brand & Communication Manager to establish and execute a marketing automation strategy

  • Execute email campaigns in Salesforce/Pardot Marketing Automation system including building multi-touch campaigns, logic streams, automation rules, creation of segments, forms and landing pages, email content creation, and deployment

  • Build automation processes to attract, convert and onboard customers

  • Interpret and implement digital best practices for email, personalization, segmentation, and data-capture from forms and landing pages

  • Analyze, track and report on key metrics, improving performance throughout the funnel

  • Partner cross-functionally to design and implement campaign tests, and apply results

  • Track and monitor lead journey and custom redirects

  • Elaborate on ROI of campaigns for reporting

What makes you a great match for this role?

  • You have the ability to handle multiple projects simultaneously in a fast-paced environment

  • You are a fast learner with a curious mind and problem-solving skills

  • You love hearing about customers’ needs and you are curious to understand their pains

  • You focus on the prospects and customers’ processes as you want to solve their problems

  • You enjoy working within different areas and you are not afraid to be hands on.

  • You have experience with Pardot and with working in a marketing automation function, automation within email marketing experience is a plus

  • You hold a Bachelor or a master’s degree in Marketing, Digital Marketing, Computer Science or Management Information Systems

 

Why should you apply for this role?

If you are not already convinced to learn more about the position by the above, then this might not be the right match for you, but we do have a few more benefits up our sleeves:

  • A truly PEOPLE company

  • An open and informal workplace culture, where all team members respect one another and assume responsibility and accountability for their work, while also having fun!

  • Lots of responsibility and opportunities to learn and develop your career.

  • Yearly team camps to exciting beach locations or ski resorts up in the mountains, so that we can charge our batteries and bond as a team.

  • Office location in the city center, close to metro, public transportation and vibrant social life.

  • Catered and delicious lunch every day

  • Private health insurance (we’ve got you covered!).

  • Competitive salary and bonus scheme, depending on qualifications and experience.

Expected starting date is February 1st, 2020. We are constantly running interviews until we find the right candidate.

If you have any questions regarding this position feel free to contact our Head of Marketing Gautier Garin.

For more information or questions please contact us at gg@penneo.com

Perks and benefits

This job comes with several perks and benefits

Working at
Penneo

Who's Penneo? Before telling you who we are and what we do, let us say that the most important asset at Penneo is our PEOPLE. Our workplace culture is open, inclusive, respectful and driven by the mindset that we are all one big family and we should treat each other as such. For that reason, we are not simply looking for new employees, we are looking to form new long-term relationships with people that can resonate with our values. These include vulnerability, responsibility, transparency, alignment, agility, bravery and unity. Penneo strives to make work fun and succeed in our people waking up in the morning and being excited about coming to the office, which is why we want all Penneos to work for a mission, not for a workplace. Our mission is to help businesses manage and automate their digital document and signing workflows in a fast, streamlined and effortless way, while at the same time allow them to be fully compliant and secure, thus tackling today’s compliance and security challenges. In addition, we want to contribute to building a more environmentally friendly world, by making businesses go paperless! Starting back in 2014, Penneo is now a hyper growth SaaS company of 50 colleagues and growing, working with more than 1600 customers in the Nordic Region. Already we work with companies such as Deloitte, KPMG, EY, PwC and our client base is rapidly expanding!

Read more about Penneo

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