Venture Architect for LEGO® Ventures

Salary Competitive

As a Venture Architect, you will work closely with the Senior Venture Architect and the rest of the Incubation Studio team to develop innovative, fun, and engaging new products, experiences and services with a focus on play, learning and creativity.


Do you have the passion to identify and form new ventures, based on early insight and trends, and are you motivated by pioneering new experiences into the hands of consumers? If so, this is your chance to join the creative and visionary setup of LEGO Ventures Incubation Studio.


As a Venture Architect, you will work closely with the Senior Venture Architect and the rest of the Incubation Studio team to develop innovative, fun, and engaging new products, experiences and services with a focus on play, learning and creativity.


An exciting journey ahead

Founded in 2018, LEGO Ventures is the venture capital arm of the LEGO Group, focusing on the future of learning, creativity, and play. The LEGO Ventures Incubation Studio is our launchpad for exploring new systems-in-play, focused on developing new playful concepts, products, and services that hold the potential to become new businesses. We are an agile, interdisciplinary team, focused on pushing the boundaries of the industry. For us, success equals the ability to quickly test and validate ideas, build prototypes and incubate new businesses. Your work will make a direct impact on our mission to inspire and develop the builders of tomorrow and our vision to be a global force for establishing and innovating Learning-through-Play. You will be anchored in the Incubation Studio core team in Billund, Denmark, to take part in developing the full continuum from early venture opportunities to MVPs and help with the establishment of a strong rigorous, data-driven and analytical culture and approach to identifying and validating new venture opportunities.

Your responsibilities include participating in business development and validation activities for new venture opportunities together with the Senior Venture Architect – and often in collaboration with the other members of the Incubation Studio team and/or external entrepreneurs and domain experts. Basically, you’ll be working on everything it takes to take an idea from paper to reality – including:

  • Exploring and analysing markets and trends

  • Sizing markets, as well as identifying trends and relative positioning

  • Performing competitive analysis and identify current best practices and market leaders

  • Engaging with customers using both qualitative and quantitative research methods to truly understand their needs

  • Identifying, developing, testing, confirming and adjusting business-critical hypothesis with actual evidence from the market

  • Performing rapid prototyping and testing potential solutions in collaboration with the Incubation Studio team

  • Participating in development of marketing messaging and content creation for the initial test campaigns to validate the venture opportunities

  • Running small initial test campaigns to determine willingness to pay and expected customer acquisition cost

  • Synthesize insights across sources and data-points and transform them into key conclusions and strategic recommendations

  • Contribute in documenting and communicating key learnings and insights to stakeholders across other entities


Do you have what it takes?

We are looking for a strong communicator with an entrepreneurial and learning mindset and the ability and willingness to work in/with multiple interdisciplinary teams across the LEGO Ventures Incubation Studio portfolio. You are a team-playing self-starter and comfortable working with limited direction or oversight – thus, the ability to prioritize your own workload, align dependencies with co-workers, and make sure deadlines are met, are some of your key characteristics.

We imagine that you have experience from working within management consulting, venture capital, startups, accelerators or something related. But this could also be your first full-time job if you are a top student with successful and relevant internships.

To succeed in this role, we expect that you have experience with some – and ideally most – of the points below:

  • Awareness – and maybe even deep practical understanding - of Lean Startup methodologies

  • Analytical skills (statistical skills preferred). You love analysing digital data to gather insights and build a story, whether it is market insights, experiment results or product analytics

  • Hands-on experience with paid media tools like Facebook Ads Manager and Google AdWords

  • Hands-on experience with analytics tools like Google Analytics, Mix Panel and AppsFlyer

  • Hands-on experience with quantitative and qualitative research methods, e.g. qualitative interviews and surveys

  • Experience in preparing presentations and delivering them to various stakeholders

  • Experience of work in a high-paced environment with exposure to several multidisciplinary teams

You should expect to travel 2-3 weeks a year.

If you have the passion, grit and curiosity to participate in building innovative businesses from the ground up, we invite you to join our mission.


Join the global LEGO family

Do you want to join our mission to inspire and develop the builders of tomorrow - and our vision to be a global force for establishing and innovating Learning-through-Play?

We take candidates into the process on a running basis, so forward your cover letter and CV in English as soon as possible.


About LEGO Ventures

Over the past decades, the LEGO Group has expanded its global presence and the LEGO brand has become a well-known and highly trusted brand across global markets. In light of the development of the LEGO brand, the LEGO Brand Group was established in 2017 to protect, develop and leverage the full potential of the LEGO brand. LEGO Brand Group exercises the owner-governance of the LEGO brand across all the LEGO branded entities primarily through the board of directors of the entities – the LEGO Group, the LEGO Foundation, LEGO Education, LEGO House and LEGO Ventures. All LEGO branded entities are committed to the development of children through playful learning under the shared mission to Inspire and Develop the Builders of Tomorrow. LEGO Ventures, founded in 2018, seeks to invest in entrepreneurs, ideas and start-ups that sit at the intersection of creativity, learning and play in a manner that aligns with this shared LEGO mission and supports the goal to reach as many children worldwide as possible with high quality, creative play and learning experiences.

For more information or questions please contact us at anders.soendergaard@LEGO.com

Perks and benefits

This job comes with several perks and benefits

Working at
LEGO Ventures

LEGO Ventures is the venture capital arm of the LEGO® brand, focusing on the future of learning, creativity, and play. In our Venture Incubation Studio we work with founders to build start-ups that extend the LEGO Idea of learning-through-play. We believe that great ideas are born from bringing different perspectives together and giving them a safe space to challenge and inspire each other. This is exactly the space that the Incubation Studio creates. By bringing together LEGO colleagues and external entrepreneurs, we're taking a hands-on approach to exploring venture opportunities that sit at the intersection of creativity, learning, and play.

Read more about LEGO Ventures

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