There are nearly 1.3 billion young people (aged 15-24) in the world. 1 billion of them want an extra job. Until now, no other company has made this problem their own. Our app, Yepstr is now Sweden's largest platform for simple and safe teenage-jobs like babysitting, tutoring and dog-minding. We now need your help as our future Head of Marketing to put the last pieces into place before we shift focus from Sweden to the World.

Hi there!

We just started looking for our Head of Marketing, and maybe that's you? 🧐

You would join Yepstr at a super exciting growth-phase, early enough to really make your mark. Through your work you will help young people to get their first job and at the same time make the everyday life better for families. 

As our Head of Marketing you will own and drive our main growth channels. Currently SEO and Performance Marketing (via FB and GA) but maybe there are others hiding :)

For SEO we currently have three content writers, so your job would be to identify the keyword strategies (and the sequence of keywords we should target) so the team keep creating great content that outperforms our competitors. Also ensuring our website is technically perfect so that we succeed in the hyperlocal SEO world (for example "babysitting karlstad".

For Performance your job will be to own the creation of audiences and placing the right material in the right step to guide them down the funnel. You will begin with a monthly budget that will increase as reach our targeted ROAS. Initially we would want to see you testing and iterating on the ads yourself so you really understand what works and doesn't.

Furthermore, since your role is a lot about understanding the USPs we will often look to you for insights that can be applied in our product development.

To enjoy and thrive in this role we think you are a curious and analytical person. You've probably worked within an analytical field before, maybe search or performance marketing or something similar. Maybe you've spent some time at an agency and worked for several different companies. Our dream candidate would also have some sense of communication or branding, so that our communication is well-thought-through and really breathes "Yepstr".

Responsibilities

• Owning our marketing and growth efforts, including ensuring we have a brand and communications platform that can easily be recognized

• Owning our SEO, driving high-quality traffic to our website

• Owning our Performance marketing, creating audiences and guiding users down the funnel to achieve our ROAS targets

  
  

We are looking for someone who ...

• Has previous experience from either SEO or Performance Marketing or both

• Has spent some time in an analytical role

• Has experience in setting up / modifying ads (preferably in Facebook or GA)

• Can speak Swedish and English (yes, this is a requirement since a lot of our SEO work is currently in Swedish)

• Likes people and likes having fun along the way!

Big plus if you have any of these...

• Basic video editing

• Branding or communications background

• Team leadership experience

• Previous digital marketplace experience

• Previous startup experience

About Yepstr

We have five core values that drives our work at Yepstr. Ownership, Humbleness, Curiosity, Pride and Perseverance. These words permeate our daily work and we would love to hear what these words mean to you!

We are a team of ten enthusiasts and we are all responsible for our own unique fields of work. We actively work for a flat organization where everybody can contribute and make their voice heard steering the ship for our common goal – to give all youth a fun, easy, safe and motivating way in to the labour market.

Our offer

If you join us this early in our journey and commit to invest your time, passion and energy to make us succeed then you will not only receive a salary from us, but you can also expect to become a shareholder through options.

Curious about how Yepstr makes a difference?

Listen to our CEO Jacob talk about it on this silly 1 min elevator pitch (where he is on a conveyor belt!!!) https://www.youtube.com/watch?v=pLQNYEPGqY4&ab_channel=stingsthlm

Want to know more? Here's a podcast interview: https://www.dropbox.com/s/vzfmczz0hxv5l90/Whatsinthewater.mp3?dl=0

And here's our Facebook page where you can meet some of our users: https://www.facebook.com/yepstr

We look forward to seeing your application!

/Jacob and Team Yepstr