THE PULSE OF INNOVATION & ENTREPRENEURSHIP IN THE NORDICS ! Since 2013, TechBBQ has worked to support and strengthen the Nordic ecosystem for entrepreneurship and innovation, based on the distinctive Nordic values ​​of openness, inclusion, trust, and meeting each other at eye level. TechBBQ is Scandinavia's largest startup & innovation summit. For more details Check : https://techbbq.dk/

As TechBBQ's new Head of Marketing, you will be responsible for elevating our marketing efforts to the next level for the largest startup summit in Scandinavia ! You will own all marketing activities for TechBBQ 2021 and make sure we hit our targets both for tickets and general attendance for digital and physical events. This is a great opportunity for a versatile digital marketer to get a big amount of responsibility with their own team, own budget and a high level of freedom.

Head of Marketing responsibilities:

• Owning and propelling ticket sales and attendee attraction.

• Responsible for all marketing efforts at TechBBQ.

• Attracting traffic and conversions to the website - through both newsletters & social media marketing.

• Optimizing existing and creating new marketing and communication channels.

• Coordinating with our external marketing agency when we scale up.

• Facebook advertising, communicating and attracting startups, talents and other stakeholders to apply for different opportunities at TechBBQ.

• Define and improve our market messages and value propositions.

• Updating TechBBQ`s website on a regular basis.

We are looking for someone who has:

• 3+ years of experience with marketing.

• Has a metrics-driven approach.

• Has experimental growth mindset and is always looking for new ways to improve.

• Has experience with digital marketing tools; analytics, email marketing, facebook ads, SEM and general social media.

Nice to have:

• Understanding of the investor ecosystem,startups and landscape in the Nordics and Europe.

• Understanding HTML / CSS and other technical frontend frameworks.

• Experience with marketing automation or email marketing.

• Documented high performer with clear goal setting strategies and achievements.

• Have proven experience with growth and effective marketing plans.

Our current tech stack:

• Facebook Ads Manager (testing out LinkedIn)

• MailChimp (possibly migrating to ActiveCampaign)

• Webflow (CMS & Website)

• Segment & Zapier

• Salesforce

• Clearbit

• Google Analytics & Facebook Analytics

• Airtable

• Tito (ticketing / registration platform)

• Grip (networking / matchmaking platform)

• Boomset (check-in platform)