Performance Marketing Manager

Salary Competitive

Organic Basics is on the lookout for a motivated, collaborative & analytical Performance Marketing Manager to join our growing team in Copenhagen, Denmark. The fashion industry is the second most polluting industry in the world. Organic Basics is not only a direct-to-consumer brand, but an organization that wants to be proactive in finding technical solutions that can help build a better tomorrow and inspire change across the fashion industry as a whole.


Do you have experience managing Facebook & Google campaigns? Are words like CTR, CPA, ROI & attribution part of your daily vocabulary? Are you proactive and driven by reaching ambitious growth goals?

If you're ready to play a key part in creating the future of sustainable fashion, then read on!

As Performance Marketing Manager you will be responsible for managing a substantial budget to grow the number of customers of Organic Basics in a profitable way and drive iteration for continued improvements and gains in efficiency. You will report directly to our Head of Performance Marketing and play a critical role in the marketing team, working alongside the insights & creative teams to develop new acquisition campaigns and support multi channel initiatives. The ideal candidate loves analyzing campaigns both qualitatively and quantitatively, optimizing them and should have a finger on the pulse of the digital advertising landscape. 


What you’ll do…

  • Campaign management, including optimization and monitoring of campaigns, budget allocation, leading A/B tests, identifying new channels.

  • Analyze campaign performance and report on KPIs.

  • Test ad creatives, evaluate performance and give feedback to our creative team.

  • Test and scale new customer acquisition channels.

  • Communicate & maintain the relationship with our account managers at the channels you manage.


Who you are…

  • An ideal candidate will have a science or business degree, and have a good understanding for statistics and mathematics.

  • You have minimum 1-2 years experience managing campaigns on Facebook, Google or ad networks.

  • You are highly analytical and have a deep passion for numbers and data, with advanced Excel skills. SQL is a plus.

  • Are curious, driven and motivated by meeting ambitious goals.

  • Deliver when working independently but also know how to support colleagues in their efforts.

  • You have a high attention to details.

  • Previous experience from a start-up / ecommerce business is a plus.

  • Additional experience within SEO, CRO, Pinterest, Tik-Tok would also be a plus.


What we offer...

  • Healthy vegetarian catered lunch.

  • Our own yoga class every Thursday.

  • Beers and good tunes every Friday.

  • Monthly social activities.

  • Unlimited organic coffee and energy drinks, tea, fruit and a selection of healthy (and not so healthy) snacks.

  • A flat hierarchy and an entrepreneurial team with high ambitions.

  • A challenging, fast-paced, and highly dynamic environment.

  • High expectations and challenges to help you reach your highest potential.

  • Access to a big network of business partners, advisors, and professionals.

  • An international and exciting working environment with employees from more than 12 different nationalities.

For more information or questions please contact us at af@organicbasics.com

Perks and benefits

This job comes with several perks and benefits

Working at
Organic Basics

Headquartered in Copenhagen - Organic Basics is building the more sustainable alternative to modern lifestyle and fashion brands. We work with organic and recycled materials - and European factories that minimise their environmental footprint in order to create our underwear, activewear and everyday essentials in the best way possible.Our team consists of fabric geeks, environmental activists and everything in between. Here’s the story. Three Danish school friends (Alexander Christiansen, COO. Mads Fibiger CFO and Christoffer Immanuel, CEO) didn’t like any of the underwear we wore - so we decided to make it better. No fashion school - no experience - no dots were connected and nobody said “ah, that makes sense”. But Organic Basics was born anyway. Back then we didn’t exactly think that sustainability was going to be at the centre of the fashion conversation today either - but we knew something was wrong with the industry. So we wanted to create a brand with purpose and meaning - to create something that we wanted towear ourselves. Sustainability had to be at the core of everything.That meant choosing environmentally friendly fabrics, partnering with responsible and transparent factories and designing products for longevity. Sustainability is always at the core - that’s what drives us to innovate and develop.

Read more about Organic Basics

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