SMO/SMM Specialist for Upcoming Campaign at Cool New Startup

LifeBonder Copenhagen Internship Student

Salary Unpaid

The LifeBonder mission is NextGen social media. We will lead a social media revolution to bring user needs front and center. The next generation of social media will no longer let technology strip away our sense of being together, but rather leverage technology to making it happen - and doing it in ways that shifts the focus away from spending hours finding friends to being friends.

Job Description

You’ll work closely with our current team to execute our social media strategy from a data-centered approach. We are growing our following with a social media campaign to build the momentum we need to launch an effective crowdfunding campaign this summer. You'll be working heavily with Facebook Ads Center and other social media Ads platforms to develop an effective strategy to push out planned content. You’ll be working in a friendly startup environment with a high level of autonomy. Hence, you know the ins and outs of these ads platforms and are data-oriented and analytics-focused in your work.

Responsibilities

Taking the lead in developing and implementing SoMe strategy for increasing brand engagement online: being proactive about analyzing current Facebook Insights and designing a plan to reach our target audience for our upcoming social media campaign and ensuing crowdfunding campaign
Leveraging all parameters available in Facebook Ads Center (and other platforms) to develop an effective strategy to push out planned content, answering questions like 'the best time', 'best days of the week', 'best audience characteristics', etc to reach LifeBonder's core target audience (Millennials & late Gen Z)
Optimizing SoMe presence, and implementing the most effective ads strategies for different types of content (posts, videos, blogs, etc.)
Designing a structured plan for A/B testing of social media posts prior to campaign launch, for use by the CMO to inform design and content preparation by those teams

Skills

Social Media is second nature to you and you have extensive experience with audience engagement, whether in professional or private settings managing successful SoMe accounts
You have a strong understanding of social media A/B testing and the activities it involves. You are more than comfortable using Facebook Experimentation tests to quickly A/B test ads and convey results to the content/design teams.
You have extensive experience with Facebook Ads Center and other social media Ads platforms to logistically and successfully push out content to the right audiences
You can work independently and feel comfortable structuring your own time with little oversight
You can think outside the box and come up with innovative solutions for reaching people online on a budget
You have a strong social media network in our core demographic (Millennials & late Gen Z) that you can rely on to help increase organic engagement with our campaigns
You are a strong communicator, comfortable with working remotely and in person
You’re excited for new challenges in audience engagement

What We Offer

We are a small team of endlessly dedicated entrepreneurs offering a fun and friendly work environment where everyone’s equal.
We offer real-world work experience and exciting challenges where you can make a real difference.
Awesome recommendations and full ownership of work portfolio. When you’re ready to move on, we’ve got your back.
Full-time hires at a later date.

For more information or questions please contact us at marketing@lifebonder.com

Perks and benefits

This job comes with several perks and benefits

Working at
LifeBonder

See company profile

Current social media does not connect us in any meaningful ways. The more connected we get online, the more lonely and isolated we become. Millennials is the first generation to have grown up with social media, and we now know that social media addiction leads to lower quality of life. The problem is that social media is primarily built around the needs of advertisers and not that of users. The business model of current social media growth engines is designed around addiction as a profit-maximizing mechanism. The LifeBonder mission is to create a social media platform that lives up to the promise of what social media can be: A tool to facilitate human connections rather than replacing them. We want to make the world a better place by filling a growing need - connecting people in friendships that are human, profound and meaningful. By leveraging AI and ML, we will intelligently match people on profile parameters listed by the user. In a commitment to privacy, we do not track search or platform behavior. Instead, advanced AI algorithms will discover new patterns through ML that link everything from demographic data, lifestyle, interests, likes and dislikes, places and whatever else users might enter into their match profiles. Using machine learning we will train different AI models to learn which combination of parameters best predict a good match using feedback from our users. We will build a social network focused on building in-person social bonds – or Life Bonds - in close one-on-one connections or as part of a wider LifeBonder community of user-initiated groups. We will lead a social media revolution to bring user needs into the core business - and keep advertiser needs at the periphery where they belong. We are spearheading the next generation of social media, which will be: • A genuine human connection tool • Subscription-based • Committed to privacy protection through blockchain • Well-moderated • Chronological to keep posts in order NextGen will be more than sharing content with existing friends and friends of friends. NextGen will be all about new meaningful social relations where people are matched in friendships aimed specifically at exactly what each user is looking for, whether: • Establishing a new network of friends as a city newcomer • A running partner • Travel companions • Someone with whom to share a passion • A friend to join you volunteering • And much, much more Anything is possible. LifeBonder is a place for anyone and everyone to find the friendships they most need in life. NextGen social media must take on the challenges existing platforms like Facebook, Twitter, Instagram and many others face: • Privacy concerns of users and regulatory agencies • A growing disconnect between social media and real life • Increasing aversion to intrusive advertising and "fake news" • Rising social isolation • A growing lack of meaningful social relations

Perks and benefits

Working at LifeBonder

Working at
LifeBonder