Growth Manager - Marketing

Salary Competitive

At Planday, we know that happy people power great businesses. We provide a career-defining workplace based on the values: transparency, communication and flexibility. We live and breathe for our customers’ success, while retaining a Scandinavian approach to work-life balance. We celebrate each other’s achievements and differences and encourage each other to learn and grow. If you recognise these values in yourself, we’d love you to join us on our journey.


At Planday, we know that happy people power great businesses. We provide a career-defining workplace based on the values: transparency, communication and flexibility. We live and breathe for our customers’ success, while retaining a Scandinavian approach to work-life balance.

We celebrate each other’s achievements and differences and encourage each other to learn and grow.

If you recognise these values in yourself, we’d love you to join us on our journey.

Can you own and optimise nurturing programs across all digital touchpoints for our customers? Do you truly understand the marketing funnel and what it takes to nurture leads? Are you passionate about communication and eager to learn in a busy, dynamic and high-growth environment? If yes, we might just have the role for you!

We’re looking for a Growth Manager, who wants to help us build and expand the way information flows to our prospective customers around the world.

You will be part of the Marketing team, based in Copenhagen, but your role will have an international focus and you’ll work with a variety of different functions and markets. You are the perfect candidate, if you have impeccable English skills, you understand growth marketing, have experience driving high-performing flows and understand what makes compelling digital communication.

What You’ll Do

·         Own and optimise the nurturing program(s) across our customer’s digital touchpoints together with key stakeholders in the organisation

·         Improve conversion rate across digital touch points (website, email, chat) through quantitative and qualitative testing

·         Tailor communication to the different segments according to their unique customer journeys 

·         Partner with the Customer success team, UX team, Revenue Ops team, and Product Engineering team to prioritize a roadmap and operationalise a testing calendar

·         Lead the A/B testing program with a focus on implementing strategies that improve conversion rate and the on-site desktop/mobile experience

·         Take ownership to ensure optimisation across our key customer communication channels: website, Email and Chatbots across devices  

 

What We Expect From You

·         Prior experience with optimising conversion rates across the marketing funnel incl. landing pages, nurturing/onboarding/re-targeting email flows and chatbot messages.

·         Experienced and knowledgeable with the AARRR framework, CRO tools to setup, launch and develop a/b tests (Google analytics, Intercom, Optimizely, funnel, etc)

·         Experience with lead, email and chat flows in HubSpot and/or Intercom

·         Experience with research tools including HotJar, CrazyEgg, Zarget or other similar

·         Experience with multichannel media campaigns including a working knowledge of paid search testing ad text and landing pages

·         Understand best practices for UI and UX for landing pages, applications, mobile, and desktop

·         Strong grasp of ROI with an analytical mind to mine data for insights and generate hypothesis for constant and fast iteration testing.

·         Organized and methodical in setting up processes to streamline testing cadence with a team of diverse skills

·         Effective communicator to market test ideas and influence test-related decisions

·         Good presentation and slide building skills to showcase learnings, results, and capture interest and attention.

·         Self-starter and learner with a hands-on approach

·         Outstanding ability to think creatively, strategically, and identify and resolve problems

·         Strong organizational, time management, and analytical skills

·         Ability to turn complex data and insights into easily understood data stories


Benefits:

First and foremost, we offer more than just a job; What we offer:

·         Awesome colleagues and a social working environment

·         Lunch, drinks and healthy snacks

·         Be a key part in an exciting international growth journey

·         International and open working atmosphere

·         Great location in central Copenhagen – New HQ inaugurated February 2020

·         Lots of team and community events


Company Values

Scale

·         Work smarter to grow our business on all levels

Authenticity

·         We do what we say and say what we do

Umpf!

·         Go beyond what's expected to achieve success

Collaborate

·         The best results are achieved together

Empower

·         Encourage people to make impactful decisions

 

About Planday

We want to improve the lives of more than 1 billion shift workers across the globe with a workforce management platform which enables both employee managers and their employees to work together easily, with greater transparency and more open communication. By digitising and automating administrative tasks and integrating multiple business and people-focussed systems in one place, we believe we can help everyone save time and money so they can focus instead on the things that really matter.

Founded in a Copenhagen bar in 2004 by two hospitality workers who wanted to make shift rostering easier, Planday is one of the fastest growing VC-backed technology companies in Europe. In the last year alone, we have almost doubled our number of employees throughout the world and we want to continue to expand. Our latest series C funding round was backed by some of the biggest VCs in Europe, including Creandum, IdInvest and SEB Equity – the investors behind Spotify and iZettle.

 

Our roots are Danish, but our mindset and know-how is global. Planday’s team spans 30 nationalities across five offices – Copenhagen, London, Oslo, Hamburg and LA. We live and breathe for our customers’ success, while retaining a Scandinavian approach to work-life balance. We celebrate each other’s achievements and differences while encouraging each other to learn and grow together. This is how we became the leading workforce scheduling platform used by SME and enterprise businesses globally.

Perks and benefits

This job comes with several perks and benefits

Working at
Planday

Advanced employee scheduling software made simple. Planday's vision is to connect people to relevant and meaningful work, and to help businesses build a engaged, high-performing and flexible workforce. Founded and headquartered in Copenhagen, over the last decade Planday has expanded into offices in London, Oslo, Hamburg and Los Angeles. Now approaching 200 employees worldwide, we deliver solutions through an open work environment and culture where we encourage innovation, exploration and achievement, with a clear focus on delivering customer satisfaction.

Read more about Planday

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