Caption Health was founded in 2013 on a simple but powerful concept: what if we could use technology to emulate the expertise of highly trained medical experts and put that ability into the hands of every care provider? Caption Health's vision is to move specialty diagnostics and decision making to the point of care for every patient exam. They are developing AI software that empowers healthcare providers with new capabilities to acquire and interpret ultrasound exams.

As a Marketing Specialist, you will report to a Senior Marketing Manager and support the execution of various marketing projects including the planning, execution, and promotion of company tradeshows, congresses, and events. This role provides tactical support for a broad spectrum of project tasks and deliverables, as well as general administrative and marketing support.

Caption Health is looking for an energetic and creative candidate who is excited to drive marketing & event activities that support their strategic direction and sales objectives. Your excellent communication skills have helped you build and maintain positive relationships with key contributors, and collaborate with cross-functional teams. You’re used to working in dynamic, fast-paced environments and you are detail-oriented, self-motivated, and exceptional at project management & organization.

What you will be doing at Caption Health

• Manage and execute events, conferences and tradeshows planning end-to-end including the creation of marketing collateral, event messaging, vendor relations, accommodations, registration, and on-site set-up.

• Define event/program goals, set objectives, and execute all programs in alignment with the overarching company strategy, positioning, and target audiences.

• Work with conference organizers on sponsorship benefit packages and event negotiations to achieve maximum ROI including contracts, sponsorship packages, and marketing advertisements/promotional opportunities.

• Collect and manage event leads using Salesforce, sharing metrics, and data following events.

• Produce communication deliverables (e.g., messaging documents, project briefs, presentations, product collateral, one-pagers, case studies, white papers and pitch decks), ensuring the Caption Health’s story and messaging are incorporated.

• Work with and serve as the primary contact for external agencies/vendors on the creation and delivery of company and product marketing materials and press releases, managing internal review cycles and regulatory approval.

• Assist with Salesforce and Pardot campaign development, survey development and reports.

Things that make you a good fit

• BS in business administration, marketing or a related field with commensurate experience

• 2+ years of marketing or marketing-related experience in the analysis of clinical/general business materials

• Experience with CRM systems and marketing automation tools - Salesforce/Pardot

• Experience on customer insights (market research and analyses, needs, segmentation, etc.)

• Ability to carry out new product development and launches as well as brand and product management

• Experience in working with competitive insight and BI

• Healthcare/medical device experience is a plus

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