Head of Demand Generation

Salary Competitive
Equity To be negotiated

SHIELD is a SaaS analytics platform bring real-time stats and analytics to LinkedIn for global enterprise brands, SMBs, agencies, startups, influencers and content creators across industries and geographies.


We're looking for an incredible Head of Demand Generation! 👇

We have a product with beautiful organic traction and daily word-of-mouth/mentions on LinkedIn.

We need you to amplify that. We need you to generate demand based in our different customer segments.

About SHIELD

We're a small, agile team taking on the world. We are post-revenue, early stage. This is a journey you would not wanna miss and we are ready to welcome the right candidate with open arms to join our venture and take it to new heights with us.

Responsibilities include (depending on experience and seniority)

  • Develop and implement high impact, multi-channel marketing strategy to generate demand, qualified leads and sales pipeline.

  • Oversee the entire closed loop demand generation process, from initial awareness to hand-off to sales, and follow-up.

  • Collaborate with colleagues to build marketing programs, from copy to design to launch

  • Recommend and manage outside agencies where required for design/production, interactive media and other vendors where appropriate.

  • Measure and report on effectiveness of marketing programs and campaigns, with the purpose of improving resource allocation, efficiency and revenue generation

  • Align marketing programs and activities with overall marketing strategy

  • Function as both a leader and doer, providing position leadership and insights, supporting corporate strategic objectives, as well as being a hands-on member of the team.

Qualifications (the more the better)

  • Proven track record of success as a demand generation professional

  • Demonstrated success in designing, delivering, and measuring cost-effective demand generation programs to support inside and field sales organizations

  • Excellent written and verbal communication skills, including writing marketing copy for email, landing pages, websites and ads

  • Experience using Pipedrive CRM, in conjunction with other marketing automation tools

  • Demonstrated analytical ability specifically related to program measurement and ROI.

  • Expertise in marketing to SMB (and large, global enterprises, across verticals)

  • Knowledge of and demonstrated thought leadership related to current and next generation demand generation best practices.

  • Excellent organizational skills and attention to detail

We'd love to hear from you if the above resonates with you. Thanks!

Perks and benefits

This job comes with several perks and benefits

Working at
SHIELD INTELLIGENCE

Analytics for LinkedIn | www.shieldapp.ai 📊 Shield is the leading provider of analytics for LinkedIn on a global scale to both consumers and business customers. Our vision is to enable the global workforce to be more effective and efficient in driving economic growth and prosperity, and we believe data should be an integrated part of decision making on social. Our team currently consists of 8 people with six different nationalities.

Read more about SHIELD INTELLIGENCE

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