Are you excited about data and do you firmly believe that lead generation and traffic management drive business value and bring the online experience to the next level? If so, you may just be our new Growth Hacker. We have two services: Innoflow - a case-solving software tool; that supports both online and offline innovation processes and SustainBase (non-profit) - an open innovation community, that focuses specifically on sustainability challenges. You will be focusing on Innoflow.

The position

We are looking for a sharp Growth Hacker for Innoflow

Your main responsibilities

• Develop, manage, and execute Innoflow's digital lead generation strategy across all our social touchpoints (Facebook, Instagram, LinkedIn, organic traffic, various software listing sites)
• Optimize the traffic on all our digital channels and start up new channels for lead generation
• Analyze online user behavior, conversion data, as well customer journeys and funnels for the production of marketing content
• Run A/B testing on website and ad campaigns to optimize open & conversion rates based on results
• Track & report email and digital campaign performance and use quantitative and qualitative data to tap into digital customer behavior 
• Segment user profiles to maximize personalization, activation, and retention

The ideal candidate: 

• Has an interest in digital marketing and funnel optimization
• Has some experience with growth hacking, SEO/SEM, Social advertising, lead campaigns, and A/B testing
• Knows the ins and outs of creating real business value through B2C and B2B communication 
• Interest in learning about customer’s behavior through both 
• Thrives in a dynamic environment where the focus is on driving results, being open to feedback from team colleagues, and staying curious
• Has written and verbal communication skills in English
• Loves social media and SaaS solutions!
• Shows up to give and get things done!