Blazar Capital is a company builder in the Internet space. We create ideas, partner with entrepreneurs and CEOs to establish the companies behind them, and provide investment and expertise to quickly achieve global leadership. We only focus on consumer-related e-commerce ventures with truly global scale and innovative business models that can disrupt the markets they operate in.

Head of SEO (Search Engine Optimization)

The Head of SEO will be responsible for the daily sales and continuous growth through the organic channel across all the brands owned by Blazar Capital. This means the candidate is expected to be on top on the latest SEO trends, best practices, technical updates and other important news in the search world - and executing this internally across all the brands.

The candidate will be responsible for the delivery of the channel against set objectives and the management and implementation of divisional targets for every venture. The team will consists of three additional associates.

About The Role

• Write copy for blog articles and product pages that is both optimised for search engines and serves as quality, well researched and engaging copy that captures the brand’s tone of voice;
• Be responsible for blog management and optimisation - Looking at visits, conversion, bounce rate etc.;
• Use tools such as Ahrefs and Keyword Planner to conduct keyword research with the goal of identifying opportunities for new landing pages and blog content;
• Manage day-to-day on-page optimisation (h1s, URLs, meta data, internal links and body content) across all ventures;
• Create and implement link building strategies: this will involve finding guest blogging opportunities, launching PR campaigns, and general blogger and influencer outreach;
• Use tools such as Ahrefs to monitor & report on backlink performance;
• Operate with a goal of increasing the Brand’s organic traffic and revenue;
• Analyse and report on performance using Google Analytics & Search Console;
• Conduct site SEO audits across multiple international locales; and
• Deliver strong growth against targets for the Organic channel (you will be setting the targets on a venture level together with the CEO of Blazar Capital).
  
  

Requirements

• A minimum of 2 years experience with SEO
• Ability to write copy to a high standard
• An affinity for analysing, interpreting & managing data
• Very strong attention to detail
• A basic knowledge of HTML
• Experience using Excel
• The ability to problem solve and to take initiative.
• Strong interest in digital marketing channels and e-commerce
• Proven communication and influencing skills
• Commercially astute, ambitious and highly intelligent individual who are hungry for success and genuine responsibility.